Senior Marketing Manager, Beverages Senior Marketing Manager, Beverages
7 days ago
Senior Marketing Manager, Beverages
Position Snapshot
Business area: Nestlé Professional
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid
A little bit about us
Nestlé Professional is the global foodservice leader in developing and manufacturing innovative food and beverage solutions, and beverage equipment systems that enable foodservice operators across all channels to delight their customers and grow their businesses. We are the trusted Partner of Choice in the Out of Home Channel, providing category and channel expertise to our foodservice accounts. As a company, we support your personal growth with a people-focused culture and a flexible and diverse working environment.
What to Expect:
The Senior Marketing Manager Leads all aspects of developing brand strategies, translating them into Commercial Plans, and liaising with various internal and external partners. This role directly influences business outcomes, ensures continued success and share gain in coffee and juice. The role comes with a significant coaching mandate and is a spokesperson for the team within the broader marketing community.
A day in the life:
- Develop/support category-level strategies and programs across all category drivers and formats rooted in Demand Moments to drive overall growth and executional excellence incl. including but not limited to: Comprehensive business reviews, 3-year strategic plan, 18-month plan, Coordinated commercial plan, Trade asset plans
- Build great brands through translation of insights to action. Accountable for the definition & understanding of the target customers and consumers. Develops (local brands) or applies (global brands) Brand Essence. Ensures team is crafting on-brand communication assets and sales enablement tools both for online and offline touchpoints.
- Lead in-depth analysis of Foodservice trends, share insights with teams, and develop category strategies.
- Lead and mentor 4 direct reports, actively communicating expectations and providing regular feedback. Work with each team member to build appropriate development plans, succession plans and ensure that the training activities achieve agreed upon objective.
- Be the primary contact for Zone, SBU, and Global Coffee Alliance partners, encouraging strong operational relationships and ensuring alignment on business reviews and central initiatives.
- Drive strategic inputs for 3-year Innovation & Renovation plans encompassing products & equipment platforms across the portfolio. Tasked with prioritizing initiatives and resources based on market attractiveness, willingness to pay, ability to win etc. and ensuring accurate execution by the marketing team.
- Responsible for developing the team for Product Fixed Marketing Expenses deployment, enhancing Return on Investment.
Role Requirements
- 10+ years of progressive marketing experience in CPG or Food categories, with experience in complex portfolio management and minimum 3 years of people management
- University degree in Business or Marketing (MBA or equivalent experience preferred)
- Displayed critical thinking, business insight, and capability to navigate complexity and ambiguity while handling various priorities
- Track record of delivering growth results within challenging and volatile environments
Preferred Skills
- Proven leadership and coaching skills, with experience managing and developing high-performing teams of more than 3 members
- Strong analytical skills, with the ability to synthesize data and develop actionable strategies
- Excellent communication, storytelling and stakeholder management abilities
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
What you need to know
We will be considering applicants as they apply, so please don't delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
#LI-Hybrid
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