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Sales Consultant

3 weeks ago

Toronto, Ontario, Canada Cogir Senior Living Canada Full time
Sales Consultant

Job ID:

R15894-OTHLOC-LOCATION-2D3-2D572

Full Time/Part Time:

Full Time

Location:

Toronto, ON

Date Posted:

Nov 3, 2025


Description

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

Human Focus – Creativity - Excellence

We're seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today

Are you driven by a passion for sales and exceeding targets? Are you motivated to influence change in the lives of seniors and their loved ones? Do you aspire to make a positive impact on the lives of seniors and their loved ones?

We are looking for sales leaders who embody the qualities of courage and empathy and that possess tenacity, curiosity and patience to support our prospects in their retirement living journey with us.

As a valuable member of our team, you will play a vital role in building relationships and contributing to a sales cycle that holds great significance for our seniors and community. Our ultimate objective is to promote our residences, and to achieve this, your role will encompass essential tasks such as prospecting and community outreach.

In this position, you will collaborate and network with local businesses, engaging in fruitful referral partnerships while touring potential prospects, advancing them through the sales process, and participating in and hosting various events. It is crucial to have a comprehensive understanding of our seniors and the levels of care we offer, including Independent Living (IL), Independent Supportive Living (ISL), Memory Care (MC), and Assisted Living (AL). Additionally important is to ensure you have a thorough understanding of your market area.

Your responsibilities will revolve around effectively managing the sales process, with a primary focus on surpassing occupancy and revenue targets. This will necessitate possessing a robust business acumen, including skills in forecasting, competitor analysis, and business development. By leveraging these competencies, you will contribute significantly to the overall success of our organization.

Perks and Benefits for the Sales Consultant (internally known as Lifestyle Consultant):

We believe in rewarding our Sales Consultants for their results, hard work and dedication. Here are some of the appealing perks and benefits you can expect:

  • Lucrative Compensation Package: As a Sales Consultant, you will enjoy a competitive compensation package, including monthly commissions and quarterly bonuses. Additionally, there is an opportunity for annual merit increases, ensuring that your hard work is recognized and rewarded.
  • Competitive Contests: Throughout the year, we host exciting contests that provide you with the chance to win attractive prizes. These contests add a sense of excitement and motivation to your work, fostering a dynamic and engaging environment.
  • Comprehensive Onboarding and Training: We value your success and provide an extensive two-week onboarding program and additional six months of sales mentorship. Training includes our signature selling program, Outreach Training, Business Acumen Training, CRM Training and much more. Additionally, you will receive annual refresher sales training to keep your skills sharp and up to date.
  • Coaching and Mentoring: We are committed to your professional growth and development. In the first 3 months of your employment, you will have the opportunity to work closely with our National Sales Training Managers, who will provide 1:1 coaching, guiding and mentoring you to reach your full potential.
  • Dedicated Support: Our Senior Living Advisory team is available seven days a week as a partner in driving new leads to your residence. Through discovery they provide thoughtful insights on prospect motivators and concerns to ensure you have the highest potential of conversion to move in.
  • Extensive Benefits Plan: We care about your well-being and offer an extensive benefits plan that includes medical coverage, health benefits, an Employee Assistance Program (EAP), and a RRSP matching program. Your overall well-being is a priority to us.
  • Manulife Vitality Program: As part of our commitment to your health and wellness, we offer the Manulife Vitality program. By participating, you have a chance to win exciting gift cards, encouraging a healthy and active lifestyle.
  • Generous Time Off: We understand the importance of work-life balance. You will start with three weeks of vacation per year, with additional sick and personal days, allowing you to recharge and take care of personal commitments.
  • Rewards and Recognitions: We appreciate and celebrate exceptional performance. Our Awards of Excellence program recognizes outstanding achievements, giving you the chance to be acknowledged for your hard work. Additional recognition based on high performance is the opportunity to attend our yearly sales trip with members of our Senior Leadership Team to an exotic all-inclusive resort.
  • Career Growth Opportunities: As you excel in your role, you will have the opportunity to grow within the organization. There is a clear path for advancement, with the possibility of moving into an Executive Director position, regional and national positions where you can continue to make a positive impact on our organization.

Now that you know a bit about the role and our perks and benefits, we are eager to learn more about your skills and experience. Here is what we look for.

Skills for success:
  • Ability to connect with people
  • Empathetic communication style
  • Natural warmth and enthusiasm
  • High energy with a passion for community outreach
  • Ability to influence and persuade others
  • Strong initiative and self-direction
  • Drive to achieve results and get things done
  • Positive response to pressure
  • Strong business acumen
  • Strong drive and ability to close the sale
Your experience:
  • At least two (2) years of experience and proven success in direct sales
  • Customer and relationship building focused sales experience
  • Experience in the development and execution of strategic sales action plans
  • Experience and ability in common business applications, including a CRM system
  • Must have reliable transportation and be able to travel within the local community
  • Ability to work flexible hours (evenings and weekends as required)
  • Event management experience is an asset
  • Experience with media management

Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request.