E-Commerce Manager

1 week ago

Woodbridge ON LL A, Canada Smart Sales Co. Full time

Overview

We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales initiatives and digital marketing strategies. The ideal candidate will possess a strong background in e-commerce platforms, digital marketing tools, and web development. This role offers an exciting opportunity to oversee the growth of our online presence, optimize user experience, and drive sales through innovative marketing campaigns. The E-Commerce Manager will be responsible for managing various digital channels, analyzing performance metrics, and ensuring our online storefront remains competitive and engaging.

Duties

  • Develop and execute comprehensive e-commerce strategies to increase sales and improve customer engagement across platforms such as Shopify, WooCommerce, or custom websites.
  • Manage website content updates using WordPress, Adobe Photoshop, and Adobe Creative Suite to ensure visual appeal and brand consistency.
  • Implement SEO best practices including keyword research, on-page optimization, and content creation to enhance organic search rankings.
  • Oversee paid advertising campaigns through Google Ads (Google AdWords), Facebook Advertising, and Google Analytics to maximize ROI.
  • Utilize SQL, HTML, CSS, and JavaScript to troubleshoot website issues, optimize site performance, and customize user interfaces.
  • Conduct data analysis using Google Analytics and other tools to monitor traffic patterns, conversion rates, and campaign effectiveness.
  • Coordinate email marketing campaigns to nurture leads and retain customers.
  • Collaborate with graphic designers for promotional materials and product imagery that align with branding goals.
  • Stay updated on the latest trends in digital marketing, e-commerce technology, and industry best practices to continuously improve online strategies.

Qualifications

  • Proven experience in e-commerce management or digital marketing roles with a strong understanding of online retail operations.
  • Proficiency in SEO techniques, keyword research tools, Google Analytics, Google AdWords (Google Ads), Facebook Advertising, and email marketing platforms.
  • Technical skills including HTML, CSS, JavaScript, SQL, and familiarity with WordPress content management system.
  • Strong graphic design skills with experience using Adobe Photoshop and Adobe Creative Suite for visual content creation.
  • Knowledge of Google Ads platform (Google AdWords), Google Analytics, and digital advertising strategies.
  • Ability to analyze data insights to inform decision-making and optimize campaigns effectively.
  • Excellent communication skills with the ability to collaborate across teams including web developers, graphic designers, and marketing specialists.
  • Creative problem-solving skills with a focus on innovation in digital marketing approaches. This position is ideal for a motivated professional eager to lead e-commerce initiatives in a fast-paced environment while leveraging their technical expertise in digital marketing tools and web development technologies.

Job Type: Full-time

Pay: $17.60-$20.00 per hour

Expected hours: 30 per week

Work Location: In person

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