Performance Creative Strategist

Join us to build a more rewarding financial future for all Canadians

At Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte's Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail

• Top-ranked mobile apps and credit cards

• Team of 500+ people

• 1M+ customers

• 10K+ retail partners

The Role

The Performance Creative Strategist is the bridge between campaign storytelling and performance acquisition channels. This role is responsible for translating campaign strategy into platform-ready creative that converts, using insight, iteration, and storytelling that drives measurable growth.

This is a hands-on, high-visibility role that blends creative instinct with analytical rigor. The ideal candidate understands what works on Meta, TikTok, Google, and other acquisition platforms—and knows how to scale variant testing, creative learning, and execution to maximize performance.

What you'll be Doing

• Acquisition GTM Creative Strategy: Build go-to-market creative strategies that translate brand, product, and feature value into acquisition-focused executions across growth channels.

• Creative Strategy & Testing: Lead creative development and messaging experimentation for performance channels (paid social, paid search, programmatic).

• Channel Scaling: Identify, test, and scale mid-funnel and emerging channels, building playbooks for expanding reach while protecting efficiency.

• Messaging Optimization: Develop conversion-oriented copy for ads, landing pages, and acquisition flows, continuously refining the product story based on testing and performance data.

• Funnel Optimization: Diagnose friction points in the acquisition journey and work cross-functionally to improve conversion paths from first touch through application.

• Experimentation & Iteration: Own the A/B and multivariate testing roadmap across performance channels, driving high-cadence experimentation.

• Performance Analysis: In partnership with the Head of Paid Performance, analyze campaign results, extract insights, and turn findings into actionable improvements.

• Cross-Functional Collaboration: Partner with Programme management, Performance Marketing, Product, Creative, Brand, and Data teams to coordinate launches and align execution with growth goals.

Who we are Looking for

• A Performance-Driven Creative: You have proven experience developing creative strategies and assets designed specifically for performance marketing channels (Meta, TikTok, Google, etc.).

• An Analytical Mind: You blend creative instinct with analytical rigor. You're comfortable analyzing campaign results and using data to make your next creative move.

• A Master of Conversion: You are an expert in conversion-oriented copywriting and understand how to optimize messaging for ads, landing pages, and funnels.

• A Relentless Experimenter: You have a passion for high-cadence A/B and multivariate testing and are always looking for ways to improve performance.

• A Strong Collaborator: You have a track record of working with diverse teams (Brand, Product, Data) to align on goals and execute complex campaigns.

• Full-Funnel Thinker: You can diagnose friction points across the entire acquisition journey, from the first ad impression to the final conversion.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You'll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we're looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo's success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you've heard that Neo employees work hard, it's true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company's success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.