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Senior Brand Manager, Sensodyne
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Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
This Job Posting is for an existing vacancy.
Work Authorization: Candidates must be legally authorized to work in Canada at the time of application and throughout employment. Visa sponsorship is not available for this role.
Relocation: No relocation assistance is available. Candidates are expected to reside within commuting distance of the position location, or relocate at their own expense.
Salary Range: The base salary compensation range for this position is $125,000 - $150,000.
Are you an individual with an enterprise mindset, not fazed by ambiguity, and with a desire to remove barriers and drive simplification to enable faster delivery? Are you looking for an exciting new opportunity to grow your career with a global leader in consumer healthcare? We are currently seeking a talented individual to join our team and contribute to our continued success in driving organizational agility and speed as a Senior Brand manager for Sensodyne. Our company is a leader in our industry, known for our innovative products and commitment to a sustainable future. If you're a driven and motivated individual who is passionate about making a difference, we want to hear from you
Job Purpose:
Reporting to the Portfolio Lead, the Senior Brand Manager will be responsible for Sensodyne's strategic growth and marketing plan. Sensodyne is the #1 brand recommended by Dentists and Dental Hygienists for the tooth sensitivity, a leader in Canadian Oral Health Care category and a paramount pillar of the Oral Health Portfolio.
This role recommends and deploys longer-term strategic growth and annual operating plan to deliver on brand growth expectations. The ideal candidate is an individual with a strong passion for championing the consumer and brand. This individual must be able to drive their business with a solid consumer-centric approach and work in close collaboration with a variety of cross-functional partners, including expert marketing, sales, finance, operations, medical affairs, regulatory affairs, global colleagues, and external agencies to harness the company's resources to move their brands forward.
Why Join Haleon?
- Working in an inclusive, diverse, and collaborative culture;
- Competitive compensation;
- Inclusive, diverse, and collaborative culture;
- Commitment to development and career progression;
- Fitness centre in building, and bistro onsite.
Key Responsibilities:
- Responsible for leading the brand's strategic thinking and long-term planning.
- Accountable for delivery of brand P&L, including sales and profit results; actively managed A&P budget items and effectively deployed resources to maximize overall brand performance.
- Closely collaborating with Brand Manager to execute brand plans and deliver business objectives.
- Consumer communications and promotions: work with internal cross-functional teams (Expert, Insights, Media, Digital, Shopper marketers) and external agencies to develop strategies, produce marketing creative assets and determine media plans.
- Liaise with Legal/Medical/Regulatory Affairs on issues related to the brands.
- Partner with Consumer Insights to initiate research projects and apply research to support strategic decision-making and tactical implementation.
- Influence and hold accountable team members/peers of both local cross-functional teams and global category teams to ensure that business partners deliver Canada's needs
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Education: Undergraduate University Degree
- Experience: 5+ years of brand marketing
- Proven experience in delivering insights-based consumer communications delivering brand share growth
- Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
- Strong financial capabilities and business acumen
- Experience working in a fast paced, entrepreneurial environment
- A strong problem solver with ability to think both analytically and creatively to effectively drive business objectives
- Ability to lead, influence, and inspire cross-functional teams and senior leaders through strategy and vision
- Strong interpersonal and organizational skills to build consensus across functions and levels
- Excellent verbal and written communication skills with a flair for story-telling
- Courage, resiliency, perseverance, and tenacity to champion initiatives from start-to-end
- Passion for the consumer and brand building
- Must have the ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Experience in in a CPG/Consumer Healthcare environment
- MBA
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Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.
