Category Growth

THIS ROLE IS BASED IN VANCOUVER, BC - CANADA

Add Flavor to Your Career – Explore New Opportunities at Lee Kum Kee

Ready to bring fresh energy to your career? At Lee Kum Kee, we're committed to your growth, offering a place where creativity and innovation thrive. If you're eager to make an impact and advance your career, apply today and start adding flavor to your professional life

ABOUT THE COMPANY

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in City of Industry, CA with more than 500 employees (Americas Zone). We are looking for the best and brightest talents to join our company and work together to bring the next level of success

BENEFITS

Medical, Dental, and Life Insurance coverage

401(k) Retirement Plan through Principal

Two (2) Weeks Vacation

Ten (10) Paid Holidays

Five (5) Sick Days

…And More

POSITION SUMMARY

The Manager, Category Growth & Chef's App Content Lead is responsible for driving category growth and portfolio development for Canada; ensuring an integrated business plan that supports and delivers on Lee Kum Kee's 5-year objectives and product category penetration targets.

Additionally, this role will expand engagement and sales within the Asian segment across US and Canada, leveraging digital storytelling, chef partnerships, and the Chef's App platform to deepen brand connection and culinary inspiration.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Category Strategy & Portfolio Management

• Shape and champion the long-term category vision and growth strategy for Canada, aligned with overall business objectives and KPIs.
• Identify key customer opportunities in retail and foodservice channels, using data and insights to guide strategic initiatives and innovation pipelines.
• Develop consumer-centric product propositions and marketing concepts that strengthen category penetration, brand equity, and customer engagement.
• Collaborate with internal partners — including Sales, Marketing, R&D, and Operations — to build and optimize a balanced and high-performing product portfolio.

Communication & Brand Development

• Localize global and regional playbooks to fit the Canadian market, ensuring consistency in brand identity, packaging, and messaging.
• Partner with the Marketing and Sales teams to roll out impactful campaigns, events, and promotions across both retail and foodservice segments.
• Support the development of product stories and content that bring the brand's values, quality, and culinary heritage to life.

Innovation & Renovation

• Lead the new product development (NPD) and renovation process for Canada — from consumer insight generation and ideation to business case creation and launch strategy.
• Partner cross-functionally with Finance, R&D, Manufacturing, and Channel Marketing to ensure commercial viability and successful in-market execution.
• Align local innovation with global and zone priorities, tailoring strategies to local consumer needs and opportunities.

Marketing Community & Collaboration

• Partner with Channel Marketing to ensure alignment and shared goals for category growth.
• Engage and influence Sales teams to support product rollouts and activation initiatives.
• Represent Canada in the Global Marketing community, advocating for local market needs and sharing best practices.

Resource Management

• Manage A&P budgets effectively to maximize ROI, ensuring all activities are cost-efficient and strategically aligned.
• Support market research and category marketing programs that build distribution and product visibility ("physical availability").

Chef's App Content

• Serve as the content lead for the Chef's App, ensuring content remains fresh, relevant, and engaging for Asian chefs and foodservice professionals across the U.S. and Canada.
• Lead digital and social media campaigns, including planning, briefing, execution, optimization, and post-campaign analysis.
• Collaborate with chefs to develop recipes, menus, and culinary content that highlight product versatility and inspire usage.
• Partner with agencies, vendors, and internal teams to create compelling content (recipes, videos, imagery, multilingual copy), and manage PR activities as needed.
• Work closely with the Sales and SP teams to address customer inquiries, support product education, and help close opportunities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each major responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

• Bachelor's degree in Marketing, Business Administration, or similar required; MBA preferred.
• Bilingual in Chinese and English, with strong verbal and written communication skills
• Minimum 7 years of marketing or sales experience within reputable FMCG food or beverage organizations
• Demonstrated success in category management, innovation, and brand development.
• Experience in foodservice or Asian cuisine markets is a strong plus.
• Strong strategic, analytical, and problem-solving skills with a "can-do" mindset.
• Proven ability to translate insights into actionable growth strategies.
• Exceptional communication, presentation, and stakeholder influencing skills.
• Collaborative leader with the ability to drive cross-functional alignment and deliver results.
• Strong financial and business acumen with experience managing budgets.
• Excellent project management skills; ability to handle multiple priorities and meet deadlines.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• This position requires up to 25% travel, including local, domestic, and international

It is Lee Kum Kee's policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.