Marketing Content Specialist

Something great is about to happen

A Little About Us

We are a dynamic team of entrepreneurs and passionate travellers, working towards building the leading group travel company of choice for North Americans. Our mission is to take the pain out of travel while delivering innovative world-class travel experiences for our customers. Our collections include a rich variety of cultural tours to Europe, South America, Africa and Southeast Asia. Our secret-sauce? Select destinations, engaging experiences and fully guided tours combine to create a worry-free experience from the time our travellers are picked-up at home until they are dropped off at the end of their tour. We want to help travellers indulge in the travel experience of their dreams and build memories to last a lifetime.

Travel is booming and we're looking to grow our team to help keep up with demand This is where you come in – we need your help reaching travellers and turning them into our happy customers and fanatical promoters Intrigued by our customer-centric mission? Read on.

A Little About You

You are an energetic professional with prior content creation and marketing experience and a gift for telling stories on all channels. You love international travel and take pride in influencing others to share in that excitement. You are witty and your writing reflects that by explaining often complex ideas in simple, easy-to-digest terms. You have a careful eye for aesthetics and can both lead and execute design projects to create wow-worthy visuals. You like working in a positive environment and thrive when facing new challenges. You are willing to dive headfirst to ensure success and want your work to have impact. You are looking to build your skills in a permanent, full-time role.

If you're nodding your head while reading this then we're looking for you

Your Mission

Reporting directly to our Head of Customer Journey, you will play a critical role in growing awareness, activation, and loyalty for Approach Tours through the creation of outstanding content, as well as its effective distribution through social, email, and web channels. In this role, you will be responsible for:

Mastering our Brand

Starting on day one, you will study our brand voice and imagery, so that every asset or execution you work on is closely aligned with our brand.

Content Calendar

Execute the brand's robust content calendar across all channels (social, website content, email marketing, and any others that show promise for reaching travellers) to drive engagement, education, inquiries and sales.

• Both individually and with the support of the rest of the marketing team (and the wider company), create a mix of image, written and video content that is entertaining, engaging, informing, and activates potential travellers with our brand and our products.

The Approach Tours Brochure, Dream Magazines & Other Long-form Collateral

Ongoing optimizations and releases of our cornerstone digital marketing assets: the Approach Tours brochure, and the Dream Magazines (among other long-form collateral)

• Work with the design files to add, test, remove and improve features of our digital brochure so customer engagement with the document continues to deepen and lead to more qualified leads.
• In consultation with the team, come up with plan for and create new Dream Magazines as we release news destinations to the market.

Reputation & Community Engagement

Engage with our community on any platforms where they engage with us, including Facebook/Instagram comments, and reviews on various platforms.

Other Marketing Lifecycle Initiatives

You will be responsible for contributing to other initiatives that commonly come up in a marketing department, such as launching new products, and preparing messaging, graphics or webpages in support of other teams' projects.

What We Require

• Passion for marketing and creating excellent customer content
• Previous experience in a marketing, content, or communications role
• Crystal clear communicator, both internally and in your written, customer-facing content
• Ability to create and oversee the creation of wow-worthy visuals
• Not afraid to work with data and use it to inform your content decisions
• An "always be testing" mindset, finding ways to squeeze better performance out of content and campaigns
• Intermediate skills at Microsoft Suite (Word, Excel, Outlook)

What We Consider Assets (but not requirements)

• Degree or diploma in business, marketing, communications, or graphic design
• Experience in the travel industry
• Experience with HubSpot, Facebook, Instagram, and the Adobe Creative Cloud (Ps, Id and Ai)
• Experience with Adobe Premiere Pro or After Effects, or another video editing software

What We Offer

• Competitive salary and bonus plans
• Group benefits plan (medical, dental & travel insurance)
• Join some of our tours and experience the Approach difference abroad
• Free coffee and tea, as well as surprise free meals and snacks
• 5 à 7s, and other awesome team activities
• A brand-new, modern office space located in the heart of Old Montreal (restaurants, coffeeshops, metro)
• Amazing colleagues that will make time fly by while achieving results

Welcome to a new approach