BDR Manager

Description
About Sadie
Sadie is a 24/7 voice AI agent built for the hospitality industry. Acting as an always-on extension of the hotel or restaurant team, Sadie instantly answers guest calls, shares property information, provides real-time availability and rates, and seamlessly books and manages reservations. Headquartered in Montreal and owned by Valsoft, Sadie is on a mission to transform how hospitality connects with guests—making every interaction effortless, personal, and revenue-generating. For more information, visit

Sadie hotel division is transforming how hotels communicate with guests using AI powered voice technology. Our platform answers inbound calls 24-7, manages bookings, captures upsell opportunities and integrates with major hotel systems across North America and Europe.

About The Role
Sadie's Hotel division is seeking a BDR Manager (Player-Coach) to build, lead, and scale our Business Development function while remaining highly hands-on in daily prospecting. This is a true player-coach role. You will carry your own quota, make outbound calls, run discovery conversations, and book meetings, setting the bar for excellence through your own execution.

This role is ideal for a sales leader who leads from the front, loves coaching, and thrives in the trenches alongside their team. You know how to balance strategy with execution, accountability with motivation, and short-term pipeline goals with long-term team development. You will be responsible for driving pipeline directly while developing a high-performing BDR team that consistently delivers results.

What You'll Do

• Lead by example: Carry an individual quota and actively prospect via calls, email, and LinkedIn—modeling best-in-class outreach and discovery.
• Build & coach the BDR team: Hire, onboard, train, and develop BDRs to consistently exceed pipeline targets.
• Own team performance: Manage both individual and team quotas, ensuring consistent pipeline contribution to Sales.
• Develop sales playbooks: Create and refine outbound strategies, talk tracks, objection handling, and vertical-specific messaging for hospitality buyers.
• Coach in real time: Run call reviews, live coaching sessions, and ongoing training to elevate performance across the team.
• Align cross-functionally: Partner closely with Sales and Marketing to refine ICPs, improve lead quality, and optimize handoffs.
• Track metrics & optimize: Own BDR KPIs (activity, conversion rates, pipeline value) and use data to drive continuous improvement.
• Improve tools & processes: Optimize CRM usage, sequencing tools, and workflows to increase efficiency and scalability.
• Scale intentionally: Help define the structure and growth plan for the BDR organization as Sadie expands globally.
• Lead from the front: Carry an individual quota and actively prospect via calls, email, and other tools, modeling best-in-class outreach, discovery, and follow-up.
• Build and coach the BDR team: Hire, onboard, train, and develop high-performing BDRs who consistently exceed pipeline targets.
• Own team performance: Manage individual and team quotas, ensuring predictable and high-quality pipeline contribution to Sales.
• Develop sales playbooks: Create, test, and refine outbound strategies, talk tracks, objection handling, and vertical-specific messaging tailored to hospitality buyers.
• Coach in real time: Run call reviews, live coaching sessions, and ongoing training to continuously raise the bar across the team.
• Align cross-functionally: Partner closely with Sales and Marketing to refine ICPs, improve lead quality, and optimize lead handoffs.
• Track metrics and optimize: Own BDR KPIs including activity, conversion rates, and pipeline value, using data to drive continuous improvement.
• Improve tools and processes: Optimize CRM usage (HubSpot), sequencing tools, and workflows to increase efficiency, consistency, and scalability.
• Scale intentionally: Help define the structure, hiring plan, and growth roadmap for the BDR organization as Sadie expands globally.

What We're Looking For

• 3+ years of experience in BDR or SDR roles, with a track record as a top-performing individual contributor.
• 1+ year of experience leading, coaching, or mentoring BDR or SDR teams in a player-coach capacity.
• Demonstrated ability to consistently carry and exceed an individual quota while owning team performance.
• Strong outbound sales fundamentals, including cold calling, objection handling, and high-quality discovery.