Marketing Manager

Marketing Manager – Tool Shed Brewing Company

Location: Calgary, Alberta

Reports To: VP Sales and Production

Canada's Craft Brewery – Craft Beer Best Served with a Story

About Tool Shed

We're not your typical brewery, and we sure as hell don't want to be. Tool Shed Brewing was built from a garage, a dream, and a belief that authenticity, collaboration, and damn good beer (and gold-medal non-alcoholic beverages) can change an industry. We're now one of Alberta's fastest-growing breweries, serving up award-winning products, big-hearted community events, and disruptive campaigns that make people stop scrolling and start showing up.

The Role

We're on the hunt for a Marketing Manager who's as comfortable strategizing a national campaign as they are rolling up their sleeves to shoot a taproom reel or run a tasting event. You'll be the connective tissue between our in-house creative team (graphic designer + social media lead), our external agencies, and our sales/taproom crews, making sure everything we put into the world feels like Tool Shed: bold, funny, authentic, and unapologetically Canadian.

This is a full-time, in-house role at our Calgary brewery. We collaborate face-to-face, bounce ideas across the brewhouse, taste new releases, and move fast together, so if you're looking for remote work, this isn't the gig.

If you've got 3–5 years of real-world marketing experience, a fire to grow alongside a brand that's scaling fast, and the humility to jump in wherever needed (yes, that sometimes means carrying kegs or taste-testing new releases), then we want to meet you.

What You'll Do

·      Develop and execute marketing campaigns for our core lineup and new releases across retail, taproom, and national channels.

·      Coordinate seamlessly with our in-house designer and social media lead to keep everything on-brand, on-time, and on-fire.

·      Manage relationships with external agencies (PR, media buying, creative, digital) to amplify Tool Shed's voice.

·      Support our taproom team with promotions, events, and local activations that drive traffic and community engagement.

·      Partner with sales to build B2B and wholesale support tools that help our beers (and Zeros) fly off shelves.

·      Track and analyze campaign performance, consumer insights, and brand trends to keep us two steps ahead of the herd.

·      Champion and evolve our Tool Shed Brand Book, protect the integrity of our story while finding fresh ways to tell it.

Who You Are

·      3–5 years of marketing experience (CPG, beverage, lifestyle, or hospitality preferred).

·      You've led cross-channel campaigns (digital, social, events, retail) and actually enjoy the chaos that comes with it.

·      You understand brand, like, really understand it, and can tell when something's "off" before anyone else notices.

·      You thrive in a collaborative, fast-paced, roll-up-your-sleeves culture.

·      You've got a sense of humour, zero ego, and a deep appreciation for craft culture and storytelling.

·      You love seeing real-world results, foot traffic, sell-outs, shares, and smiles.

·      You want to be part of the crew, not behind a screen.

What We Offer

·      A front-row seat in one of Canada's most exciting craft-beverage companies.

·      Room to grow, personally and professionally, as we expand nationally.

·      Competitive pay, benefits, and perks (including access to the best beverages in the country).

·      A team that believes in collaboration over competition and in always doing the right thing, even when it's hard.

How to Apply

Send your resume (or portfolio, TikTok reel, or smoke signal, whatever shows us who you are) along with a cover letter that makes me want to read it, to with the subject line:

"Marketing Manager – I've Got People Skills."