Video Content

Job Title Video Content & Production Manager

Reports to: Director, Product Marketing

Date: November 2025

About Merrithew:

Merrithew is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES, ZENGA, Total Barre, Halo Training, Merrithew Fascial Movement and CORE Athletic Conditioning & Performance Training— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

Position Overview:

We're seeking a highly organized and proactive Video Content & Production Manager to lead the planning, coordination, and production of our digital Pilates video platform. This role combines production management with strategic content planning and strong operational and project management skills as well as global partnership collaboration. You will oversee the entire lifecycle of video content, from planning and filming through post-production and release, ensuring each piece reflects our brand's commitment to excellence, mindfulness, and inspiration. You'll work closely with internal groups, production teams and select global partners to expand and curate a high-quality, authentic Pilates video library that serves diverse audiences worldwide.

This is a hands-on role that requires a mix of production experience, attention to detail, highly organized and the ability to collaborate across creative, marketing, technical teams and external partners.

You'll play a key role in shaping a dynamic library of fitness and wellness content that inspires, educates, and connects a global audience. We value creativity, collaboration, and accountability, and we're looking for someone who shares our passion for delivering meaningful, high-quality experiences.

Key Responsibilities

Content Strategy & Planning

• Develop and manage the ongoing plan for our Pilates digital content library, ensuring a balanced mix of programs, that reflects our customers needs and interests.
• Align content planning with broader business and marketing strategies, identifying content needs and themes.
• Collaborate with global production and content partners to source, develop, and deliver new video content.
• Assess and collaborate with select external partners to enrich the video offering and maintain a consistent brand experience.

Pre-Production and Co-ordination

• Plan and manage all aspects of video shoots, both in-house and with external production partners.
• Coordinate shoot logistics including scheduling, location arrangements, props, wardrobe, equipment, and catering.
• Manage talent selection, contracts, and communications.
• Develop call sheets, filming schedules, and production timelines.
• Oversee script development and ensure brand tone and instructional clarity.

On-Site Production

• Lead on-site filming operations, ensuring smooth, efficient, and high-quality production days, ensuring smooth execution, time management, and adherence to production plans.
• Support creative direction and ensure quality standards in framing, sound, and lighting.
• Troubleshoot issues and maintain a professional, positive production environment.

Post-Production

• Manage the review, feedback, and approval process for all videos with internal stakeholders.
• Oversee post-production deliverables including closed captioning, translations, and file formatting
• Collaborate with the platform technical manager to ensure seamless upload, organization, and presentation of videos on the platform.
• Track deliverables, deadlines, and revisions to ensure projects stay on time and within scope.

Marketing Video Production

• Lead creation of diverse video assets for multiple channels, including social media, website, product launches, and instructional "how-to" videos, maintaining consistent quality and tone across formats.
• Manage production resources and workflows, coordinating internal teams and external vendors to deliver videos on schedule, within budget, and optimized for each platform's technical and creative requirements.

Operational & Partnership Management

• Develop and maintain relationships with production partners, vendors, and freelance talent.
• Research and assess new partners for future content opportunities.
• Manage budgets, contracts, and production documentation.
• Oversee content organization and compliance (e.g., closed captioning).
• Manage the use of subtitles and translations as needed.

Skills and Qualifications

• 4+ years of experience in video production, media project management, or content operations (fitness, wellness, or lifestyle industry a plus).
• Proven ability to manage end-to-end production processes across multiple projects.
• Strong organizational and project management skills with exceptional attention to detail.
• Experience working with video production crews, creative agencies, or external vendors.
• Familiarity with digital video platforms (e.g., Uscreen, Vimeo, YouTube) and basic post-production workflows.
• Excellent communication and collaboration skills across creative, technical, and marketing teams.
• Ability to thrive in a fast-paced environment, balancing strategic vision with operational precision.
• A self-starter able to take initiative, unafraid to suggest and try new approaches.
• Knowledge of the fitness industry and Pilates considered an asset.

Why Join Us

This is an opportunity to shape the future of digital Pilates content on a global scale. You'll help build a curated, world-class video library, while collaborating with talented partners and creators around the world.

Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us ""

Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.