Lead Coordinator, Marketing

WHO WE ARE…

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. The MAKR Group is comprised of three brands: Waterplay, a global splash pad provider; Parkworks, a Western Canadian park space supplier; and Wekid Mfg., Canada's most playfully professional steel manufacturing team.

With tens of thousands of play and park space installations worldwide, we've helped millions of people of all ages and abilities access fun, inviting, and "go-backable" recreation spaces. What makes us jump out of bed every morning is knowing we're integral to creating these meaningful places, and we need people like you to help us build them

WHO YOU ARE…

You're the kind of creative who sees possibilities everywhere and has the communication skills (and confidence) to bring them to life. Words, visuals, digital platforms, email campaigns… you get how they all work together, and you love putting them to work in fresh, unexpected ways.

Detail-obsessed and deadline-driven, you juggle multiple projects like it's no big deal. Organization is your superpower, collaboration is your happy place, and building great relationships is second nature.

You inject fun into all aspects of your work and invite others to do the same. We're a different kind of company, and we're looking for a different kind of individual to join our team

WHAT YOU'LL DO…

At MAKR, great things happen when the right opportunities reach the right people at the right time, and as the Lead Coordinator, you help make that happen This role serves as the front door to our sales pipeline, where you'll identify, research, qualify, and clearly define opportunities before they move on to Sales or Business Development.

Reporting to the Marketing Operations Manager, you'll work closely with Marketing, Sales, and Business Development to research bid opportunities, qualify inbound inquiries, and ask the right questions to turn interest into action. By keeping our leads clean, qualified, and well documented, you help MAKR stay focused on the opportunities that matter most.

Your responsibilities will include:

• Monitor, source, and identify potential project opportunities through bid services, procurement portals, and public Request for Proposal (RFP) platforms
• Research projects to assess scope, relevance, geographic fit, budget indicators, and anticipated timelines
• Qualify inbound leads from website forms, email inquiries, and phone calls using the BANT framework
• Conduct outbound outreach by phone and email to gather missing details or validate information
• Accurately track all interactions, research findings, and outcomes in the Customer Relationship Management (CRM) system
• Assign fully qualified Marketing Qualified Leads to Sales or Business Development with clear summaries and recommended next steps
• Disqualify leads that do not meet criteria or place them into appropriate marketing nurture workflows
• Actively monitor and nurture leads for re-qualification signals and timing indicators
• Maintain clean, accurate CRM data while following established lead management workflows
• Build and maintain dashboards to track lead volume, quality, conversion, and sourcing effectiveness
• Support continuous improvement of lead processes, including automation, scoring, and feedback loops
• Share ongoing insights with Marketing, Sales, and Business Development on lead quality, trends, and pipeline health

OTHER INFORMATION:

This is a full-time, on-site position based in Kelowna, BC (805 Crowley Ave, Kelowna, BC V1Y 7G6), working Monday to Friday, 8-hour days.

WHAT YOU BRING:

• 2–4 years of experience in lead qualification, sales support, sales operations, or business development
• Experience researching and qualifying opportunities in a B2B or project-based environment
• Familiarity with BANT or similar qualification frameworks
• Hands-on experience with CRMs such as Creatio, HubSpot, Salesforce, or similar
• Strong research, documentation, and follow-up skills
• Analytical mindset with confidence in reporting and dashboards
• High proficiency in Microsoft Office; experience with Google Workspace and Adobe Creative Cloud is an asset
• Post-secondary diploma or degree in Marketing, Business, or equivalent practical experience

WORK PERKS:

We thrive when our MAKRs thrive Here's what you can look forward to...

• Competitive annual salary starting at $50,000 –$60,000, plus the potential to earn more through an annual bonus
• 2 weeks of paid vacation and 5 wellness days that can be used flexibly to cover illness, injury, or personal time off
• Comprehensive benefits (health, dental, vision), RRSP, and DPSP eligibility after three months
• Access to free and confidential counselling, coaching, and resources through our Employee and Family Assistance Program
• Professional development opportunities to help you grow your skills and career
• A fun, people-first culture with product "testing", catered lunches, contests, silent auctions, and more

MAKR fosters an inclusive environment where every team member is valued, respected, and encouraged to share their unique perspectives. As part of this commitment, we welcome applications from all qualified persons.

We thank all applicants for their interest. Due to the high volume of applications received, only candidates selected to move forward will be contacted.

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Vision care
• Wellness program

Application question(s):

• Are you currently located within daily commuting distance of Kelowna, BC? If not, please confirm your relocation timeline.

Work Location: In person