Marketing Coordinator, Enrolment

Position Purpose and Summary

This role advances the mission and vision of Trinity Western University by actively coordinating the day-to-day execution of marketing and communications projects across the University on behalf of the Office of University Advancement.

As the internal marketing projects champion with a bias for action, this individual drives forward marketing initiatives that meet or exceed stated project goals while also demonstrating an ability to manage project timelines, effectively plan resources and work collaboratively across teams.

Key Areas of Responsibility

Marketing Coordination

• Build, develop and maintain strong internal relationships through exceptional project delivery and project results that meet expectations for being on brand, on time, and on budget.
• Lead all project communication and meeting rhythms with cross-functional stakeholders
• Proactively update cross-functional stakeholders with communication about project progress.
• Continually manage stakeholder expectations as they relate to project timelines and delivery.

Project Coordination

• Ensure successful project execution and timeline management through such tools as critical paths, meeting rhythms, meeting agenda and post-meeting 'next steps' emails.
• Successfully coordinate marketing projects ensuring a smooth and continuous flow of work.
• Ensure brand and messaging of projects align with corporate brand strategy.
• Set clear priorities for internal services team members through regular production meetings.

Marketing Services Delivery

• Leverage other team members and freelancers to successfully execute marketing projects
• Prepare Project & Creative Briefs for manager review for all projects, ensuring communication of all necessary project information (e.g., goals, due date, specifications, and timelines)
• Maintain proactive and consistent communication with internal marketing services team to ensure they are apprised of project status, actions to be taken or course corrections required.

Marketing Services Administration

• Ensure resource forecasting for all active client projects is complete and accurate
• Adhere to stated protocols and standards for expense and GL tracking
• Ensure daily time tracking and projects entry into Wrike (project management software).

The Person

Skills and Abilities

• Foundational understanding of marketing strategy, marketing management, and project execution.
• Problem-solver with demonstrated critical thinking ability to creatively meet goals.
• Project management prowess with critical-path mastery and an ability to "get stuff done".
• Ability to execute within established process but able to freestyle as needed.
• Bias for action and taking the initiative to ensure results.
• Able to work independently or as part of a team as needed.

Personal

Driven and inspired by the idea of positively impacting the world through the development of godly Christian leaders by serving the greater Trinity Western University community.

Warm-hearted, dedicated, committed and mature evangelical Christian with a keen desire to serve in family, church, work, and community. A firm commitment to TWU's mission, values, Statement of Faith and Community Covenant. Strength of character and reputation, a pleasant personality with a positive and friendly attitude amid a very busy and challenging atmosphere.

Servant Leader: Act in a manner that exemplifies Jesus Christ in all on and off campus contacts thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

Key Internal Interactions

Reports to: Marketing Manager / Director

Standards & Requirements

Education:

• Bachelor's degree or equivalent experience in Business, Marketing, Management or Communications

Experience:

• 2-3 years of marketing, communications, or project management experience
• Experience with Salesforce and Salesforce apps (e.g., Marketing Cloud, Enrollment Rx), an asset
• Experience with project management and marketing automation platforms, an asset

Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor either orally or in writing.

Trinity Western University is located on the traditional ancestral territory of the Sto:lo people.