Director, Paid Media

About Us
At #paid, we're on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world's most iconic brands, like McDonald's, Samsung, and Disney, fostering authentic collaborations that drive real business results. We've built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful
With our proprietary technology and an unwavering commitment to trust and transparency, we're revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy
The Role
We're looking for a strategic and hands-on Director of Paid Media to lead our Media team during a 12-month maternity leave coverage
In this role, you'll be responsible for driving paid media strategy and performance across the organization while directly managing our internal team and contractors. You'll ensure that our paid media efforts continue to deliver strong results, evolve with industry trends, and scale effectively as we grow
You'll play a key role in cross-functional collaboration with Sales, Strategy, Client Success, and Product—contributing directly to client results, internal innovation, and company revenue goals. Key Responsibilities Media Innovation & Product Development: Identify opportunities for new paid media offerings tailored to the creator economy, helping #paid stay ahead of the curve Cross-Functional Collaboration: Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals Technology & Efficiency Optimization: Partner with Product to identify tooling and automation opportunities that streamline campaign execution and media buying operations Team Incentives & Performance Growth: Design and implement performance-based incentives that motivate team members and support strategic business outcomes Thought Leadership & Industry Trends: Stay on top of platform updates and industry shifts, bringing fresh thinking and leadership to the way we buy media at #paid Team & Process Management: Manage and support a team of media buyers, fostering a high-performance culture and implementing processes that enhance efficiency and scale Departmental Operations: Oversee day-to-day operations of the Media team, including resource planning, internal reporting, and workflow improvements Media Strategy & Execution: Own and optimize paid media campaigns across major platforms, ensuring effective creator ad placements and consistent performance Campaign Optimization & Performance: Provide strategic input and hands-on support for live campaigns to ensure we're delivering strong performance for clients To be successful, you'll need to Lead a team of full-time employees and contractors, ensuring strong performance, high engagement, and alignment to team goals Design and implement scalable media strategies that drive strong results in the creator economy Build and streamline internal processes that enhance media operations and campaign execution Collaborate with Sales, Strategy, and Client Success teams to ensure campaigns meet client goals Partner with the Product team to identify and build tools that increase media team efficiency Provide mentorship and support to the Media team while creating performance incentives that drive motivation and innovation Stay ahead of industry trends and contribute to #paid's internal and external thought leadership Manage and optimize paid social campaigns hands-on across Meta, TikTok, Snapchat, and more About you 7–10 years of experience in paid media, digital marketing, or creator marketing Proven leadership experience managing full-time employees and leading a high-performing team Direct, hands-on experience running paid campaigns across Meta, TikTok, Snapchat, and other social platforms Deep understanding of auction dynamics, bidding strategies, creative testing, and optimization tactics Experience managing $5M in annual media spend (preferred) Strong background in media strategy, amplification regulations, and paid media innovation Experience managing contractors and collaborating with cross-functional leadership Comfortable navigating fast-paced, high-growth environments Highly organized and process-oriented, with strong communication and critical thinking skills Bonus: Experience in the creator economy and working closely with Sales or Creative Strategy teams Bonus: Experience at a tech company Why #paid We are a group of passionate and thoughtful people working together to fundamentally change the way brands are built while empowering creators to make a living doing what they love We are growing quickly Plus, #paid is the highest-rated platform on the popular G2 Crowd software review website We have all the fun perks you'd expect—flexible vacation policy, competitive vision, dental and health benefits, team offsites and working hubs, and socials (yes, even remotely) We invest in our team members, with L&D budgets and RRSP/401K Matching Programs We are proud of our culture and care about it deeply—we live by our team values and are always trying to make #paid a better company today than it was yesterday We empower learning through meaningful career progression and the autonomy to test new ideas Equal Employment Opportunity
#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws
We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

---