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Paid Media Specialist

3 weeks ago

Toronto, Ontario, Canada Brighter Click Full time

Brighter Click is a performance-driven creative and paid media agency helping fast-scaling brands grow through strategic media buying, creative testing, and proprietary analytics.

We're hiring a Media Buyer with strong Meta Ads experience and working knowledge of Google Ads to support multi-channel clients and work closely under our Head of Paid Media & Performance Marketing.

This role is perfect for someone who loves being in-platform, thrives in a data-rich environment, and wants to level up under senior mentorship while owning the daily execution of Meta and Google campaigns.

What You'll Do (Core Responsibilities)

  1. Own Daily Meta Ads Execution (Primary Channel)

  2. Build campaigns, ad sets, audiences, and creative tests

  3. Manage budgets, pacing, and daily bid adjustments
  4. Execute against structured testing frameworks
  5. Rotate creatives and diagnose creative fatigue
  6. Troubleshoot delivery issues or tracking breakdowns

  7. Maintain a clean account structure aligned with current platform "best practices"

  8. Support Google Ads Strategy & Execution (Secondary Channel)

  9. Build and optimize campaigns across the Google Ad platform

  10. Implement keyword tests, audience layering, and bid strategies
  11. Ensure campaign alignment with Meta funnel strategies
  12. Share cross-channel learnings with the Head of Paid Media

  13. Maintain ROAS and CPA targets across search and PMAX campaigns

  14. Tactical Optimization & Performance Management

  15. Evaluate and optimize based on KPIs relevant to the account/client

  16. Diagnose issues by funnel stage (ad → landing page → checkout)
  17. Propose solutions using the agency decision framework: Problem → 2–3 Solutions → Recommendation → Data Reasoning
  18. Identify opportunities to scale spend safely and profitably

  19. Flag UTM issues, pixel inconsistencies, or attribution discrepancies

  20. Testing & Experimentation

  21. Implement weekly tests in collaboration with the Head of Paid Media

  22. Execute creative structure tests (hook variations, angles, formats)
  23. Support cross-channel testing (e.g., Meta → search lift → PMAX reinforcement)

  24. Track results and report insights during weekly internal calls

  25. Creative Collaboration

  26. Request new creatives when KPI thresholds trigger replacement

  27. Identify creative bottlenecks early
  28. Provide actionable notes for the Creative Strategist & Designer

  29. Ensure creative formats meet platform requirements (Meta + Google Display)

  30. Reporting & Communication

  31. Submit weekly performance notes summarizing optimization and learnings

  32. Keep ClickUp tasks updated and organized
  33. Communicate blockers or risks early to the Head of Paid Media
  34. Support client communications with tactical insights as needed
  35. Collaborate with the Project Manager on timelines, launches, and revisions

Your Daily & Weekly Workflow

Daily

  • Review Meta & Google performance across all accounts
  • Adjust budgets, bids, and creative rotation
  • Diagnose anomalies (CPM jumps, CPA spikes, drop in ROAS, FTIR)
  • Optimize structure and troubleshoot tracking
  • Document optimization notes and update ClickUp

Weekly

  • Implement funnel, audience, and creative tests
  • Validate tracking accuracy (Meta Pixel, CAPI, Google Tag Manager)
  • Run high-level account reviews
  • Request ad creative/copy proactively
  • Participate in internal strategy calls and present test results

You're a Great Fit If You Are…

Strong in Meta Execution

You enjoy being in the weeds daily, optimizing campaigns, and spotting performance patterns early.

Competent or Growing in Google Ads

You understand search intent, PMAX structures, and how to optimize toward ROAS, or you're eager to expand your Google expertise with guidance.

Data-Driven

You make decisions based on KPIs, not intuition, and love structured testing.

Clear Communicator

You flag issues before they become problems and keep internal teams aligned.

Creative-Aware

You understand how different creative structures impact performance and collaborate well with creative teams.

Process-Oriented

You follow SOPs, maintain documentation, and keep tasks organized.

Proactive

You don't wait for direction when something looks off; you investigate issues early, propose solutions before being asked, and consistently look for ways to optimize, improve, or streamline performance and workflow.

Requirements

Must-Have

  • 4+ years managing paid media ads for DTC or performance brands
  • Strong knowledge of PPC KPIs (CPA, ROAS/nROAS, MER, FTIR, CTR, CPM)
  • Experience running structured tests (audience, creative, funnel)
  • Ability to diagnose performance issues across the full funnel
  • Strong communication skills and comfort with async team collaboration
  • Experience with ClickUp or similar tools

What We Offer

  • Competitive salary based on experience
  • Growth path toward Senior Media Buyer or Multi-Channel Strategist
  • Mentorship from a Head of Paid Media with 15+ years of experience
  • Work alongside Creative Strategists, Designers, and a dedicated PM
  • Access to proprietary analytics tools and internal naming conventions
  • Clear SOPs, organized systems, and predictable workflows