Paid Media Manager

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For

We're searching for a Paid Media Manager to guide a high-performing team, build data-driven cross-channel media strategies, and ensure consistent, best-in-class campaign delivery. You'll influence department processes, elevate reporting and performance standards, and partner with clients and internal teams to drive measurable growth across key accounts.

Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace (Canada only).

Benefits of Becoming a Northerner

In exchange for your talent, Northern offers:

• Benefits Plans, HSA /
• Employee Wellness & EAPs
• Fitness Reimbursement and Vet Care Programs
• RRSP Matching
• Profit Sharing
• Flexible work to promote work-life integration
• Home office allowance
• Referral bonus program, company social events, and more

What You'll Be Doing

• Lead paid media strategy and performance across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms, owning planning, execution, optimization, and results.
• Oversee day-to-day performance and pacing on key accounts, ensuring budgets and optimization tactics are on track.
• Build and refine reporting frameworks, data visualization, and insights to deliver high-quality client and internal presentations.
• Partner with Accounts to align paid media strategies with broader business and marketing objectives.
• Work closely with Creative to develop and test data-driven, audience-focused ad concepts that improve campaign outcomes.
• Provide leadership, coaching, and real-time feedback to Paid Media team members, supporting onboarding, training, and development.
• Improve internal processes to strengthen efficiency, quality, and consistency in planning, execution, and reporting.
• Maintain strong relationships with platform partners and stay ahead of media trends to inform channel strategy and innovation.
• Participate in client meetings as a strategic partner, presenting insights, recommendations, and opportunities for growth.
• Support business development through audits, estimates, proposals, and presentations.
• Drive innovation by exploring emerging ad formats,
  
  channels, and AI-powered tools to advance paid media performance.

What We're Looking For

• 6+ years of digital advertising experience with hands-on campaign management.
• 3+ years of performance marketing leadership or people management.
• Deep expertise in platforms such as Google Ads and Meta Ads
• Proven ability to develop and execute full-funnel, cross-channel paid media strategies that meet measurable KPIs.
• Strong analytical skills with experience in attribution, tracking, and tools such as Google Tag Manager, Meta Pixel, and Google Analytics.
• Confident communicator with experience presenting results, insights, and recommendations to clients and stakeholders.
• Demonstrated ability to mentor and coach junior paid media specialists, ensuring quality and consistency in execution.
• High attention to detail, strong organization, and the ability to manage multiple high-complexity accounts in a fast-paced environment.
• Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent experience.

Nice to Haves:

• Google Ads or Google Analytics certifications.
• Experience with advanced data visualization or dashboarding tools.
• Exposure to sprint-based workflows or agile environments.
• Familiarity with emerging ad platforms or AI-enabled advertising tools.
• Experience with creative testing frameworks or CRO principles.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

AI Use & Interview Transparency

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings

Why Join Northern?

You'll work alongside a team of 200+ digital experts at one of Canada's Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more. We're intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.