Marketing Coordinator

1 week ago

Toronto, Ontario, Canada MarkiTech Full time
We're hiring a marketing coordinator (3-5 years experience and AI-driven) to drive demand, brand visibility, and pipeline for CliniScripts (AI ambient scribe + specialist copilot), Heylia (AI receptionist/scheduler), and our clinic-focused solution MarkiTech. This role is for someone who can execute across channels (web, SEO/GEO, social, email, and events) and is equally comfortable measuring results, reporting insights, and optimising performance.

Experience: 3–5 years
Type: Full-time
Location: Oakville/GTA preferred

You will work closely with the founder/leadership and sales team to convert marketing into qualified demos, pilot requests, and clinic onboarding.

Key Responsibilities:
AI driven Role

Website, Keywords, SEO & GEO (Generative Engine Optimisation):
  • Own day-to-day website management sites—whichever applies).
  • Plan and publish SEO content: landing pages, blogs, use-case pages (ABA, mental health, pediatrics, allied health).
  • Run technical SEO basics: metadata, internal linking, redirects, site speed, schema, sitemap, Search Console hygiene.
  • Execute local SEO where needed (clinic-focused keywords, location pages, directory optimization).
  • Implement GEO strategies to increase discoverability in AI search (structured FAQs, comparison pages, citations, entity clarity).

Social Media & Content Production:
  • Build and manage a weekly/monthly content calendar across LinkedIn + Instagram (and YouTube shorts if needed).
  • Create high-performing posts: thought leadership, product value, clinic pain points, customer stories, feature highlights.
  • Coordinate visual assets with designers (or create using Canva/Figma templates).
  • Repurpose content into reels, carousels, one-pagers, and short clips.

Email Campaigns & Marketing Automation:
  • Build and run email sequences for clinics (cold + nurture): pilots, webinars, demos, event follow-ups.
  • Segment lists (ABA owners, clinic managers, therapists, physicians), test subject lines/CTAs, and optimize deliverability.
  • Manage marketing tools (HubSpot/Mailchimp/Instantly or similar) and maintain clean CRM tagging and tracking.

Events, Webinars & Partnerships Support:
  • Plan and execute clinic events: booths, webinars, lunch-and-learns, community meetups.
  • Create event assets: invitations, landing pages, follow-up sequences, checklists, recap posts.
  • Support partner marketing initiatives (channel partners, associations, influencers, clinics).

Analytics, Reporting & Growth Experiments (Core Requirement):
  • Own marketing performance reporting: traffic → leads → demos → pilots → conversions.
  • Track KPIs weekly (SEO performance, conversion rates, CPL, CAC signals, email performance, social engagement).
  • Run growth experiments (A/B tests for landing pages, CTAs, subject lines; lead magnets; retargeting audiences).
  • Produce clear dashboards and insights to inform budgeting and prioritisation.

Required Qualifications:
  • 3–5 years in B2B marketing (SaaS preferred; healthcare is a plus).
  • Strong hands-on experience with:
    • Website CMS + landing pages.
    • SEO (on-page + technical fundamentals).
    • GEO / AI-search optimization (or a strong willingness to learn quickly).
    • Social media content and distribution.
    • Email campaigns + marketing automation.
    • Event/webinar execution.
  • Analytics-first mindset: comfortable with GA4, Search Console, HubSpot reports, Looker Studio, UTM discipline.
  • Excellent writing skills: can translate complex healthcare workflows into clear, persuasive messaging.
  • Ability to manage multiple priorities with high attention to detail.

Nice-to-Have:
  • Experience marketing into clinics (ABA, mental health, pediatrics, allied health).
  • Familiarity with healthcare compliance concepts (HIPAA/PHIPA language awareness).
  • Basic paid media knowledge (Meta/Google retargeting, campaign structure, conversion tracking).
  • Light design/video editing skills (Canva, CapCut, Adobe Express).
  • Experience building case studies, one-pagers, sales enablement materials.

Tools You'll Likely Use: GA4, Google Search Console, Looker Studio, Zoho or Reach in box (or similar CRM),, Canva/Figma, WordPress/Webflow, Ahrefs/Semrush (or equivalents), and LinkedIn/Meta publishing tools.

What Success Looks Like (First 90 Days):
  • Existing and new Website + SEO plan live with improved structure and 6–12 high-intent pages published.
  • Consistent content cadence (3–5 LinkedIn posts/week + weekly IG output where relevant).
  • Email nurture system running with measurable uplift in demo/pilot conversion.
  • Events/webinars playbook executed (at least 1–2 campaigns).
  • A clean KPI dashboard showing pipeline impact, not just vanity metrics.

Compensation: Competitive and based on experience (salary + performance bonus; contract option available).

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