Marketing Specialist
4 days ago
Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our Brokerage. The ideal candidate will have a strong background in digital marketing and a passion for driving brand awareness and engagement through innovative strategies. This role requires a blend of creativity and analytical skills to develop effective marketing campaigns that resonate with our target audience.
Duties
- Develop and implement comprehensive digital marketing strategies across various platforms, including social media, email, and e-commerce channels.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape to inform marketing initiatives.
- Optimize website content for SEO to enhance organic search visibility and drive traffic using tools like Google Analytics and Google AdWords.
- Manage Facebook Advertising campaigns to increase brand reach and engagement while monitoring performance metrics for continuous improvement.
- Collaborate with the product management team to align marketing efforts with product launches and promotions.
- Create visually appealing marketing materials using Adobe Creative Suite, ensuring brand consistency across all channels.
- Utilize WordPress for content management, ensuring timely updates and engaging content on the company website.
- Analyze campaign performance data to provide insights and recommendations for future marketing efforts, focusing on budgeting and resource allocation.
- Execute email marketing campaigns that effectively communicate with our audience while adhering to best practices in digital marketing.
Experience
- Proven experience in digital marketing, with a strong understanding of e-commerce principles and practices.
- Familiarity with SEO techniques and analytics tools such as Google Analytics is essential for measuring campaign success.
- Experience in managing Facebook Advertising campaigns is highly desirable.
- Strong research skills to identify market trends and consumer behavior effectively.
- Knowledge of sales processes and product management will be an advantage in aligning marketing strategies with business goals.
- Proficiency in Adobe Creative Suite for creating compelling visual content is preferred.
- Basic understanding of HTML is beneficial for website management tasks. We invite passionate individuals who thrive in a fast-paced environment to apply for this exciting opportunity as a Marketing Specialist, where you can make an impact through your creativity and strategic thinking.
Job Types: Full-time, Part-time, Freelance
Pay: From $20.00 per hour
Expected hours: 8 – 40 per week
Work Location: In person
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