Sales Manager

Position Summary

The Sales Manager is responsible for
driving occupancy growth through strategic lead generation, strong sales execution, and community engagement.
This role works collaboratively with the Sales team to:
develop and maintain a steady pipeline of qualified inquiries, convert inquiries into tours, and tours into move-ins.

The ideal candidate will have a
proven track record in sales, lead generation, and business development,
with exceptional customer service skills and the ability to build strong relationships. As a self-motivated, results-driven professional, this person will
actively network with referral sources, attend community events, and develop partnerships
to generate new leads and increase visibility for our community.

This role is critical to achieving
occupancy goals and revenue growth
while upholding the mission, vision, and values of the organization.

Key Responsibilities Sales & Lead Conversion

• Manage inbound and outbound sales inquiries,
  promptly responding to prospective residents and their families.
• Conduct engaging and informative tours,
  showcasing the benefits of our community and creating emotional connections with prospects.
• Follow up strategically with leads
  to maintain engagement and move them through the decision-making process.
• Utilize a
  consultative sales approach,
  identifying prospects' unique needs and positioning our community as the ideal solution.
• Leverage CRM tools
  to track lead activity, document interactions, and manage the sales pipeline efficiently.
• Ensure that occupancy goals and move-in targets are consistently met or exceeded.
• Provide
  creative solutions for potential barriers to move-in,
  such as financial concerns, family objections, or timing issues.
• Train and mentor team members
  on sales best practices, customer engagement, and referral strategies.

Lead Generation & Business Development

• Collaborate, develop and implement a targeted Sales Outreach Plan,
  identifying new opportunities to generate leads and drive traffic.
• Actively network within the community,
  building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
• Attend networking events, trade shows, and industry conferences
  to increase brand awareness and establish referral partnerships.
• Host and coordinate Lunch
  &
  Learns,
  information sessions, and educational seminars to engage potential residents and referral partners.
• Work closely with
  local businesses, condo property managers, and service organizations
  to create new referral streams.
• Lead external outreach efforts,
  including cold calling, direct visits, and targeted marketing campaigns to generate new business.
• Stay informed about
  market trends, competitor activities, and demographic shifts
  to adjust strategies accordingly.

Community Engagement & Events

• Develop and execute a community event strategy
  to attract prospective residents and referral sources.
• Plan and host
  open houses, themed events, and family appreciation days
  to showcase the community's lifestyle.
• Represent the community at
  Chamber of Commerce meetings, sponsorships, and local volunteer opportunities
  to boost visibility.
• Partner with local organizations to participate in
  health fairs, senior expos, and charity events.
• Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Marketing & Outreach Support

• Collaborate with other Sales Manager to develop
  targeted campaigns

that drive occupancy growth.

• Utilize
  social media and digital marketing strategies
  to increase brand awareness, promote events, and engage with prospects.
• Oversee the
  Referral Program,
  ensuring partners are educated and motivated to refer prospective residents.
• Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.
• Ensure that
  model suites and common areas are always tour-ready,
  creating a strong first impression for visitors.

Reporting & Performance Tracking

• Maintain
  accurate and up-to-date reports
  on sales activities, lead generation, conversion rates, and occupancy trends.

• Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPls).

• Work closely with leadership to
  review sales metrics, adjust tactics, and continuously improve results.

• Conduct
  competitor analysis
  and provide insights to ensure our residence remains a preferred choice in the market.

Qualifications & Skills

• Proven success in sales, lead generation, and business development,
  preferably in senior living, hospitality, or healthcare.
• Strong closing skills,
  with the ability to convert inquiries and tours into move-ins.
• Excellent
  relationship-building and networking skills,
  with a passion for connecting with people.
• Self-motivated, goal-oriented, and able to work independently
  while collaborating with a team.
• Outstanding
  verbal and written communication skills.
• Proficiency in
  Microsoft Office and CRM systems
  (experience with senior living CRM tools is an asset).
• Ability to work
  flexible hours, Including evenings and weekends,
  to accommodate prospects and community events.
• Valid Ontario driver's license and access to a vehicle
  for off-site business development activities.
• Experience in a senior living or retirement community setting is a plus.

Why Join Our Team?

This role offers the opportunity to make a direct impact on
occupancy growth, business development, and community engagement.
If you are a
sales-driven professional who thrives in a fast-paced environment and enjoys helping seniors find the perfect home, we want to hear from you

Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.