Senior Manager, PPC

Location: Vaughan, in-office

Department: Performance Marketing

Employment Type: Full-Time

About the Role:

We are seeking an experienced and strategic Head of PPC to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high-impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels, with a strong focus on acquiring quality players in both regulated and pre-regulated markets.

The ideal candidate brings deep expertise in performance marketing within the iGaming sector, a data-driven mindset, and a proven track record of managing large budgets while achieving strong ROI. You will lead a growing PPC team and collaborate closely with Marketing, Data, Product, Creative, CRM, and Compliance to deliver sustained acquisition performance.

Key Responsibilities:

• Develop and execute the global PPC strategy across regulated and pre-regulated iGaming markets.

• Lead, mentor, and expand a high-performing PPC team, providing clear goals, guidance, and support.

• Manage and optimize acquisition campaigns across Google Ads, Bing, Apple Search Ads, social media platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), programmatic DSPs, YouTube, and other paid channels.

• Drive growth through effective targeting, bidding strategies, automation, and continuous A/B testing.

• Optimize campaigns toward core iGaming KPIs including FTDs, CPFTD, ROAS, LTV, and long-term player value.

• Ensure full compliance with advertising regulations across all jurisdictions.

• Collaborate with Data & BI teams to ensure accurate tracking, attribution, and reporting across registration, deposit, activation, and retention stages.

• Produce regular performance reports with actionable insights, trends, and forecasts for senior leadership.

• Identify and evaluate new paid channels, traffic sources, and technologies to support acquisition growth.

• Manage relationships with external agencies, networks, and technology partners.

• Stay up to date on industry trends, regulatory changes, and platform policy updates relevant to iGaming.

Required:

• 5–8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high-velocity digital industries.

• Proven experience managing multi-million-dollar budgets and delivering strong acquisition ROI.

• Advanced hands-on experience with Google Ads, Google Analytics, GTM, programmatic DSPs, and social media advertising platforms (Facebook Ads Manager, TikTok Ads, Twitter/X Ads, etc.).

• Strong understanding of iGaming acquisition metrics: FTD, CPA, CPFTD, ARPU, LTV, retention, and player funnels.

• Experience operating across multiple markets, including regulated and pre-regulated environments.

• Strong analytical skills with the ability to interpret complex data and provide meaningful recommendations.

• Excellent communication, leadership, and stakeholder management skills.

Preferred:

• Experience with MMPs (AppsFlyer, Adjust).

• Familiarity with regulatory requirements for iGaming advertising across various jurisdictions.

• Understanding of BI tools (Looker, Tableau, PowerBI) and/or SQL.

• Experience collaborating with creative teams on landing page optimization and funnel improvements.

• Competitive compensation package

• Performance-based bonuses

• Comprehensive benefits (health, dental, etc.)

• Opportunities for professional development and advancement

• A fast-paced, innovative environment within a rapidly growing iGaming organization

• Flexible location options (remote/hybrid depending on region)

Department Name

Marketing

Date Opened

11/20/2025

Industry

Technology

Job Type

Full time

Required Skills

PPC

iGaming

+2

Work Experience

5+ years

City

Concord

State/Province

Ontario

Country

Canada

Zip/Postal Code

L4K4G7