Senior CRM Executive

4 days ago

Division Subdivision E Newfoundland and Labrador, Canada MAKE UP FOR EVER Full time

MAIN OBJECTIVE OF THIS POSITION
设立该职务的基本目的

  • To support all channels' CRM program's execution.
  • To ensure customer satisfaction through well managed CRM agency, call center and other integrated platforms.
  • Provide support to business with adequate data analysis and proper CRM programs
  • To assist in technical and system platform development to better engage with customers of the brand.

Main Responsibilities Of This Position
该职务的主要职责

  • Develop loyalty and consumer communication strategy in all channels to support loyalty throughout the customer life cycle.
  • Develop and implement customer lifecycle communication programs to acquire new members, bind existing members, reactivate lapse members and drive repeat sales
  • Work across functions – marketing, retail brand experience, sales – to develop customer segmentation and appropriate CRM activation programs
  • Monitor, analyze and report CRM data to get business insights, evaluate performance of markets, members and stores as well as maximize customer lifetime value
  • Support IT program to develop adequate Infrastructure to enable single-view, campaign management, and Retail Scorecard system maintenance.
  • Support and implement new technology digital communication platforms like WeChat Work.
  • Develop and execute the predictive service marketing module with the overall intention to measure and map incremental business growth, retention/loyalty impact and campaign success metric.
  • All CRM cooperation management and arrangement. Support and assist brand in any range of contact points and increase communication efficiency

MAIN KPIs OF THIS POSITION
该职务的主要业绩指标
CRM program management

  • Timely and flawless execution
  • CRM campaign management
  • Customer segment mix% (new/loyal/sleep/lapsed)

Data analysis

  • Timely and accurate report with insightful implications

Communication and Team coordination

  • Seamless cooperation with cross function team members
  • Agency management for effective outcome

Principal Competencies, Skills And Background
该职务所需的主要技能及相关背景

  • Bachelor degree
  • 4-5 years experience in relative position
  • Skillful in data processing
  • Creative , analytical, logical
  • Good sense of beauty industry, Positive attitude
  • Good in English both for spoken and written
  • Good communication & interpersonal skills

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