Business Development Representitive

7 days ago

Fredericton, New Brunswick, Canada Plato Full time


Discover
The Opportunity

We are looking for a motivated, early-career individual who is excited to develop their sales skills and grow into a high-performing member of our revenue team. This role focuses on generating and qualifying leads, starting conversations with potential clients, and supporting our sales pipeline through consistent outreach. We believe great salespeople are developed through coaching, practice, and the right attitude-so we're looking for someone who is curious, resilient, positive, and eager to learn.



What you'll do
Responsibilities

Prospecting & Outreach

  • Conduct light market research to understand target accounts, buyer personas, and key industries
  • Generate leads through outbound emails, cold calls, LinkedIn outreach, and social selling
  • Build, adapt, and personalize outreach messages and simple outbound campaigns
  • Use multiple prospecting channels to engage potential clients and spark interest
  • Maintain accurate notes and activity tracking in our CRM

Lead Qualification & Handoffs

  • Engage prospects to understand their needs, interest level, and potential fit
  • Qualify leads based on basic criteria and hand off strong opportunities to Account Executives
  • Nurture early-stage leads with consistent follow-up and relevant information

Team Collaboration & Reporting

  • Work closely with the sales team to align on ideal customer profiles and territory focus
  • Share insights from prospect interactions to support sales and marketing initiatives
  • Meet weekly and monthly activity expectations (emails, calls, LinkedIn touchpoints, etc.)
  • Support simple reporting and updates for leadership


What you'll need
Qualifications
  • Post-secondary education in Business, Marketing, Communications, or a related field
  • 2 years or more experience in sales, customer service, or another people-focused role
  • Strong communication skills and comfort with email, phone, and LinkedIn outreach
  • Positive, resilient, and eager to learn through coaching and hands-on practice
  • Strong organization skills and ability to manage activity targets and follow-up
  • Familiarity with CRM systems, LinkedIn, and general prospecting tools is an asset


We're looking for
Core Skills

Cold Calling
CRM
Excellent written and verbal communication skills
Lead Generation
Proactive self-starter
Prospecting for New Clients
Teamwork
Lead Qualifications

A little bit about us
PLATO

Who We Are
PLATO is a software testing and technology services company trusted by clients around the world.

In addition to providing our clients the highest quality software testing services, PLATO is creating careers in technology for First Nations, Inuit, and Métis people from coast to coast to coast through our innovative train-and-employ model. Since 1997, we have been helping organizations all over the world reach their quality objectives by delivering scalable, proven, quality-centric managed services. Companies such as Apple, Suncor, TD Bank, Medavie, BCLC, LinkedIn, Boeing, and many others have gained considerable advantage from our Quality Assurance (QA), Testing, and eLearning expertise and experience.

We deliver specialized QA services to our clients with the goal of helping them increase profitability, boost customer satisfaction, manage development cycles and implement quality-centric solutions. We develop innovative approaches and solutions, designed to generate increased efficiencies, competitive advantage, and market share for our clients.


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