Marketing Tech

2 weeks ago

Vaughan, Ontario, Canada Finlink Group Full time $60,000 - $120,000 per year
Marketing Tech & Data Analytics Specialist

Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We're looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion, and event tells the right story.

If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you're looking for.

What You'll Be Doing

Tracking & Integrations

  • Implement, maintain, and fine-tune integrations across Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource .
  • Ensure seamless event mapping and deduplication across pixels, SDKs, and S2S (server-to-server) connections.
  • Manage integrations with AppsFlyer for both iOS (SKAN) and Android attribution , including postback configurations.
  • Set up and optimize GA4 for detailed tracking across mobile apps and web.
  • Design and maintain data pipelines to eliminate attribution mismatches and tracking inconsistencies.

Data Flow & Quality Assurance

  • Detect and resolve discrepancies between Meta, Google, AppsFlyer, and BI dashboards .
  • Implement fallback mechanisms and data validation logic to preserve accuracy (IP/User Agent, FBP, FBC, etc.).
  • Maintain consistent parameter structures across all platforms, including UTMs, click IDs, and event parameters .

Analytics & Reporting

  • Build and maintain custom dashboards in Power BI (and similar BI tools) tailored to PPC and user acquisition needs.
  • Define and track essential KPIs — from registrations and FTDs to LTV, ROAS, and NGR .
  • Conduct cohort and retention analyses , and contribute to revenue attribution modeling .

Collaboration

  • Partner closely with developers to deploy and test tracking frameworks.
  • Work with PPC and performance marketing teams to guide optimization through accurate, real-time data.
  • Support Product and BI teams with structured insights that drive smarter decision-making.

What You Bring

  • Proven experience as a MarTech Specialist, Data Analyst, or Marketing Technology Engineer .
  • Strong technical command of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource integrations.
  • Hands-on experience with event tracking, SDK setup, and API integrations .
  • Solid understanding of server-to-server setups and conversion deduplication .
  • Familiarity with Power BI or similar BI tools for dashboard creation and visualization.
  • Working knowledge of SQL, JavaScript, or Python for tracking customization.
  • Background in iGaming is a strong advantage.
  • Excellent communication and cross-team collaboration skills, especially between marketing and technical functions
  • Experience in attribution modeling, LTV forecasting , and data-driven optimization .
  • Knowledge of GTM server-side tagging and data-layer management.

Why You'll Love It Here

Step into a high-impact role where technical precision meets marketing innovation . You'll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.

Work alongside talented marketers, developers, and analysts in an environment that values curiosity, collaboration, and experimentation, with the freedom to build, optimize, and innovate at scale.

If you're ready to transform marketing data into a growth engine, we'd love to hear from you. Apply now and help redefine what performance tracking can do.

  • Real Estate Sales Representative

    1 week ago

    Vaughan, Ontario, Canada -6b67-4225-a903-c36565cfb6fb Full time $60,000 - $120,000 per year

    Your New EmployerOur client, The Zadegan Group, is a dynamic, multi-faceted real estate family dedicated to elevating the real estate experience for both clients and agents. Based in Toronto and powered by RE/MAX Hallmark, the team is recognized as one of Canada's leading real estate groups with over $1B in sales, 4,000+ clients served, and more than two...

  • Optometric Receptionist/Assistant

    24 hours ago

    Vaughan, Ontario, Canada Dr. Vincent Gagliardi and Associates Full time $45,000 - $65,000 per year

    Join a family-focused, full-scope private optometry practice that's been part of the Maple community for over 25 years We're expanding and seeking a motivated Optometric Assistant/Receptionist who's passionate about patient care and eager to grow in the optical field.Responsibilities:Front desk duties: check-in/out, phone calls, schedulingPre-testing,...

  • Revenue Operations Specialist

    7 days ago

    Vaughan, Ontario, Canada Nomad Full time $60,000 - $90,000 per year

    REVENUE OPERATIONS SPECIALIST Nomad is looking for a detail-oriented and technically skilled Revenue Operations Specialist to join our growing team. This role is ideal for someone who thrives on execution—building reports, optimizing lead flows, and maintaining clean CRM systems—while being eager to grow into a more strategic role over time.You'll work...

  • Medical Sales Representative

    1 week ago

    Vaughan, Ontario, Canada Wheel Walkers Inc. Full time $60,000 - $120,000 per year

    Operations Manager – Wheel Walkers North York, ON|About Wheel Walkers:Wheel Walkers specializes in providing medical mobility devices to patients in the Greater Toronto Area (GTA). Our online store offers a broad selection of mobility devices available for rent or purchase. We're dedicated to helping our customers maintain their independence and mobility...

  • Inside Account Manager

    1 week ago

    Vaughan, Ontario, Canada Grand & Toy Full time $60,000 - $80,000 per year

    Who We AreFor over 140 years, Grand & Toy has been a trailblazer in helping Canadian businesses adapt, grow, and thrive. We're a passionate, diverse team dedicated to driving positive change for our customers, partners, and each other. As the business world evolves, so do we, embracing innovation, setting new standards, and creating opportunities for our...

  • Inside Account Manager

    1 week ago

    Vaughan, Ontario, Canada Grand & Toy Full time $60,000 - $80,000 per year

    Who We AreFor over 140 years, Grand & Toy has been a trailblazer in helping Canadian businesses adapt, grow, and thrive. We're a passionate, diverse team dedicated to driving positive change for our customers, partners, and each other. As the business world evolves, so do we, embracing innovation, setting new standards, and creating opportunities for our...

  • Real Estate Sales Representative

    1 week ago

    Vaughan, Ontario, Canada Square Yards Canada Full time $50,000 - $100,000 per year

    Job description:Square Yards: A Firm founded by ex-investment bankers and wealth management specialists, is not just another brokerageA Data driven Prop-tech with offices in Canada, Australia, India, Dubai, Abu Dhabi, Qatar, Oman, Sharjah, Kuwait; primarily working with investors across the globe.Operating locations: 100+ Cities & 9 countriesThe firm...

  • Full Time Real Estate Agent

    1 day ago

    Vaughan, Ontario, Canada Square Yards Canada Full time $40,000 - $60,000 per year

    Job description:Square Yards: A Firm founded by ex-investment bankers and wealth management specialists, is not just another brokerageA Data driven Prop-tech with offices in Canada, Australia, India, Dubai, Abu Dhabi, Qatar, Oman, Sharjah, Kuwait; primarily working with investors across the globe.Operating locations: 100+ Cities & 9 countriesThe firm...

  • Vice President, Usage

    1 week ago

    Vaughan, Ontario, Canada KEV Group Full time $120,000 - $180,000 per year

    Who We Are:At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 26,000 schools...

  • Inside Account Manager

    1 week ago

    Vaughan, Ontario, Canada Grand & Toy Full time $60,000 - $65,000 per year

    Who We AreFor over 140 years, Grand & Toy has been a trailblazer in helping Canadian businesses adapt, grow, and thrive. We're a passionate, diverse team dedicated to driving positive change for our customers, partners, and each other. As the business world evolves, so do we, embracing innovation, setting new standards, and creating opportunities for our...