Sr. Manager, Insights

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY

The Sr. Manager, Insights drives brand growth by uncovering and translating deep consumer and market understanding into strategic action. This role leads research initiatives on brand health, advertising effectiveness, and innovation performance, synthesizing insights to guide portfolio strategies and decision-making. With expertise in qualitative and quantitative methodologies, the Sr. Manager partners with cross-functional teams, manages research partners, and delivers compelling recommendations to senior stakeholders, while staying ahead of industry trends to identify emerging opportunities.

JOB RESPONSIBILITIES

• Reporting into the Director, Insights & Strategy to identify brand growth opportunities by deeply understanding Canadian consumers, their behaviors, and attitudes.

• Support the development of brand portfolio strategies that leverage consumer insights to inform brand positioning and drive long-term growth.

• Partner with brand and innovation teams to identify key learning needs and translate these into actionable research plans.

• Lead the development and execution of research initiatives focused on brand health tracking, advertising effectiveness, and innovation performance.

• Synthesize brand and consumer insights from various sources (e.g., brand tracking, consumer segmentation, campaign evaluations) to guide strategic decision-making.

• Develop compelling presentations and reports that clearly communicate insights and strategic recommendations to internal stakeholders.

• Build and maintain strong relationships with research partners and manage the quality and delivery of insights on a project basis

• Stay informed of industry trends and consumer shifts to proactively identify emerging opportunities for the brand.

JOB QUALIFICATIONS

• A University Degree in Business or related field

• Minimum 6-8 years of experience in market research with a focus on brand, consumer insights, or innovation research

• Previous experience in an agency or consultancy setting is strongly recommended.

• Extensive knowledge of qualitative and quantitative research methodologies/techniques

• Understanding of marketing processes: brand strategy, campaign development, consumer segmentation, and media effectiveness

• Proven ability to manage complex research projects and translate data into actionable insights

• Excellent presentation skills, capable of delivering insights to senior and diverse audiences

• Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

WHY LABATT:

As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a email address. If you have any questions or concerns, please email the recruitment team at

CONTACT US

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