Marketing Specialist

Job overview:Is your attention span strong enough to make it through this entire job posting? The world of social media is built on bite-sized pieces of content competing for the attention of audiences around the world. And since "you only get one shot", creating captivating content is more important than ever. As the Social Media Coordinator at Ross Video, your job will be to support the global social presence by creating engaging, audience-first content optimized for each platform. The coordinator helps amplify Ross Video's brand through storytelling that makes complex technology interesting, accessible, and relevant to diverse audiences. And better yet, can you do that while leveraging Gen-Z creativity, but still talking to the millennial and Gen-X audiences who are "sus" about new languages and trends #hashtagsixseven.If yes, then this role is for you. Who you report to: Director, Marketing - CommunicationsWhat we offer:Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best. Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, an employee share ownership program, development support, and a ton of fun social activities and events Best of all, you will be part of the Ross Video family, and we've got an energizing environment here.  What the job is all about:Content Creation & ExecutionCreate channel-specific content optimized for social (copy, visuals, short-form video).Repurpose user-generated content (UGC), influencer content, and event content.Edit videos using tools such as Premiere Pro, CapCut, and TikTok/Instagram native editors.Build content tailored to platform best practices (length, dimensions, SEO, trends).Maintain and track content calendar in Asana.Community ManagementMonitor all social channels and respond to comments, messages, tags, and mentions.Mirror Ross Video's communication style and tone when engaging with the community.Escalate sensitive comments, issues, or opportunities to senior team members as needed.Social Listening & InsightsMonitor conversations about Ross Video and products on platforms such as Reddit, Discord, X, LinkedIn, Instagram, TikTok and YouTube.Identify trends, pain points, opportunities, and relevant industry topics.Share insights to guide content strategy and audience targeting.Advocacy & Influencer SupportCollaborate with the Advocacy Specialist to source and coordinate UGC.Support influencer and creator partnerships by identifying potential collaborators and tracking content, communication, and performance.Quality Assurance & TrendsCompile weekly, monthly, and event-specific data reports.Deep knowledge of platform shifts, meme culture, and emerging digital behaviors. Bonus if you're "chronically online."Ensure all content aligns with Ross Video's Style Guide, content pillars, brand voice, and platform best practices.Support scheduling and posting using social media management tools. Who you are:Experience4–5 years in social media, digital marketing, or content creation.Portfolio is a requirement.Proven success creating short-form, platform-native content.Experience with TikTok, Reddit, Discord, and social listening tools.Skills & CapabilitiesStrong writing skills with the ability to distill complex technical topics into engaging, audience-friendly content.Highly proactive self-starter who actively contributes ideas, recommends stronger content approaches, and transforms tagged content into valuable assets.Excellent understanding of platform algorithms, trends, memes, and best practices.Ability to create and edit multimedia content (video, thumbnails, graphics, carousels).Ability to leverage AI for research and idea generation, but relies on personal creative expertise to craft polished, original final outputs.Strong community management skills with attention to tone and audience.Ability to learn quickly and adapt to new tools, channels, and formats.Knowledge of SEO for social media.Technical SkillsAdobe Premiere Pro (desktop & mobile)AsanaCapCut (editing, templates)Native platform editors (Instagram, TikTok)Sprout SocialFamiliarity with analytics and reporting tools (bonus)Bonus points if you have the following:Experience with influencer marketing.Understanding of B2B tech audiences or broadcast/media tech.Familiarity with UGC sourcing and creator relations.Experience working across different global regions.Other:Must be comfortable working in a fast-paced environment, balancing multiple deadlines.Travel may be required (