Brand Manager

JOB DESCRIPTION - Brand Manager (North America)

Who are we?

B-Engaged is a global Sports Marketing company marketing brands and athletes to sporting audiences around the world. We work across every aspect of modern sports, including footballers, clubs, and brands. We are a full-service organisation delivering strategic brand development, supporting our diverse roster of talent and brands, offering content production and beyond.

In 2023, B-Engaged launched into North America, DACH, and MENA. Continuing a commitment to developing sports audiences globally, the agency boasts a global roster of athletes and brands as its clients. Now it's time to scale

Who are you?

Motivated, communicative, engaging, driven, with an entrepreneurial spirit. Resourceful, innovative, open, forward thinking and committed.

The Role:

With recent client wins, B-Engaged is seeking a Brand Manager for the North America region. The position reports to the Managing Director North America and serves as a key member of the team servicing athletes and brands. You will be responsible for developing and executing strategies to enhance brand awareness, drive consumer engagement, content development and ensure consistent brand messaging across all channels. This role involves market analysis, campaign planning and management, cross-functional collaboration, and continuous adaptation to market trends to maintain a competitive edge

Key Requirements:

1. This role is located in Toronto, Canada.

2. Hybrid role based out of the Toronto office.

3. Proficient in social media management, content development and marketing strategies

1. Build Brands, Understand Athletes, Know Fans

Requirements
:

1. Strong interest in sports and soccer
2. Knowledgeable about the commercial landscape of the North America market
3. Deep understanding of market trends, competitive landscape, and consumer behaviour
4. High level competence in social media management and content development
5. Familiarity with market research techniques and paid media
6. Expertise in various marketing channels, knowledge of content creation, advertising, and promotional strategies
7. Ability to measure and report on brand performance metrics
8. Innovative thinking to develop unique brand positioning and messaging
9. Strong sense of content aesthetics and understanding of content principles as well as capability to craft compelling stories and social assets
10. Excellent verbal and written communication abilities, strong presentation skills for pitching ideas and reporting to stakeholders
11. Ability to convey brand messages clearly and effectively
12. Deep understanding of customer needs and preferences, experience in customer segmentation and targeting, ability to create and maintain strong customer relationships
13. 1. Client and key stakeholder relationship management

Tasks and responsibilities:

• Plan and execute brand campaigns in various marketing channels (digital, social media, print, etc.)
• Lead on content creation, advertising, and promotional strategies
• Manage multiple projects and campaigns simultaneously while maintaining an organised and structured mindset to ensure timely delivery of initiatives while working under pressure and meeting tight deadlines
• Managing marketing budgets and optimising spend, incl. knowledge of financial metrics and ROI calculations
• Develop long-term brand relationships and partnerships aligned with company goals while acquiring new and potential clients, partners, and business opportunities
• Measure and report on brand performance, campaign, etc. to North America and global offices
• Develop long-term brand strategies aligned with company and client values and KPIs
• Support relevant teams in creating meaningful and relevant content, advertising, and promotional strategies that help deliver against client KPIs in order to convey brand messages clearly and effectively
• Translate market trends, competitive landscape, and consumer behaviour into relevant brand messaging
• Work collaboratively with cross-functional teams (e.g., marketing, sales, product development).

Qualifications:

• Minimum four year's experience working within a relevant field of the sporting industry
• University degree in a related field
• Willingness to continuously learn and stay updated with industry developments
• Ability to work under pressure and meet tight deadlines
• Deep knowledge of the sports business industry, as well as strong interpersonal skills to help drive alignment among various stakeholders, while also influencing go-to-market strategies that optimise for growth, adoption and value for sporting audience
• Knowledge of editing suites (Adobe), digital marketing tools and platforms (such as Google, SEO, PPC, etc.), relevant project management tools (such as , etc.), creative platforms (such as Pitch, Pipedrive, etc)
• Familiarity with Social Media Management and analytics
• Strong communication skills, excellent verbal and written communication abilities
• Strong presentation skills for pitching ideas and reporting to stakeholders
• An in- depth understanding of social media platforms, industry trends, new technologies and sports industry trends across various sports
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Terms

• Office Based (Toronto, Canada)
• Salary: $65,000-$75,000 (depending on experience and portfolio)
• Start Date: ASAP