Content Creator

Take the next step in your digital career and help drive sales success at Swish as a Content Creator
Swish is a Canadian leader in cleaning solutions, trusted by over 10,000 organizations nationwide. For nearly 70 years, we've helped customers maintain clean, healthy, and safe spaces through sustainable products, hands-on expertise, and innovative digital experiences.
 
As we continue to evolve our digital presence across brands, we are expanding our marketing capabilities and investing heavily in multi-format content that drives engagement,education, and conversion.
 
Position Overview
 
The Content Creator is responsible for developing and producing multi-format, brand-aligned content that supports Swish's digital marketing and communication objectives. This role requires a blended skill set across writing, visual design, storytelling, editing, and hands-on content production across multiple digital channels. 
 
You will create content that goes beyond traditional copywriting — producing short-form video, social media content, graphics, blog articles, product stories, email assets, and campaign visuals that help educate audiences, communicate value, and support measurable business outcomes.
 
This role is ideal for someone who is equal parts writer, designer, videographer, and marketer, and who enjoys working in a fast-paced, collaborative environment.
 
What does the Content Creator do?
 
Content Production

Produce multi-format, brand-aligned content including short-form video, social media posts, graphics, blog articles, product stories, email assets, and campaign visuals.

Plan, film, and edit video content for use across web, social media, and digital campaigns.

Develop content that supports audience education, product understanding, and informed decision-making.

Ensure all content meets brand standards, accessibility expectations, and quality requirements.

Maintain and organize digital assets to support efficient content production workflows.

Copywriting & Storytelling

Write clear, concise, and audience-appropriate copy for digital platforms, including websites, blogs, product pages, email campaigns, and social media.

Develop product and brand narratives that communicate value propositions and support business objectives.

Maintain consistency in voice, tone, and messaging across all content formats and channels.

Creative Development

Contribute to concept development for digital marketing initiatives and ongoing content programs.

Recommend new content formats and approaches informed by platform trends, audience insights, and industry best practices.

Translate project requirements into effective creative outputs in collaboration with internal stakeholders.

Digital Marketing Support

Align content creation with digital strategies related to social media, SEO, email, and eCommerce activities.

Optimize content based on performance metrics such as engagement, reach, click-through rate, and conversion results.

Prepare and adapt assets for use across paid, owned, and earned digital channels.

Cross-Team Selling

Collaborate with brand, product, retail (Clean-It Centres), and eCommerce teams to support content needs for campaigns, promotions, and product launches.

Present or explain content assets to internal teams to support understanding, alignment, and adoption.

Support branch and sales teams by providing digital marketing assets that drive product visibility and engagement.

Other Duties

Monitor social and industry trends relevant to Swish audiences and recommend content updates as needed.

Maintain organized content documentation, templates, and asset libraries.

Perform other related duties as assigned.

What do you need?
 
Experience 

Minimum 2 years of experience creating digital content across multiple formats, including writing, video production, and graphic design.

Demonstrated experience producing short-form social video, including planning, filming, and editing.

Background in content creation for digital marketing, eCommerce, or social media environments.

Experience working in fast-paced, multi-project environments with shifting priorities.

Preferred: Experience in B2B, industrial, manufacturing, or facility solutions sectors.

Preferred: Exposure to Magento, Klaviyo, SEO, or other digital tools.

Skills

Strong writing, editing, and storytelling skills with the ability to adapt voice and tone to different channels.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign, or similar tools).

Ability to plan and execute video production, including lighting, audio, and post-production.

Understanding of social media trends, platform algorithms, and best practices for engagement.

Skills in graphic design, layout, and basic visual communication principles.

Ability to balance multiple deadlines and manage workflow in a high-demand environment.

Strong creative problem-solving skills and the ability to translate requirements into compelling content.

Nice to have: Skills in photography, motion graphics, or animation.

Nice to have: Familiarity with cleaning products, chemicals, sustainability, or janitorial equipment.

Education:

Post-secondary education in Marketing, Communications, Digital Media, Graphic Design, or a related field; or an equivalent combination of education and practical experience.

Additional training or certifications in video production, digital marketing, copywriting, or design software are considered an asset.

When you join Swish, you can expect:

Membership in the Swish family - we treat our employees with integrity and always have, since 1956.

Salary range: $55,000 to $70,000 (based on skills and experience). 

Eligible for annual performance bonus. 

Starting at 3 weeks of vacation. 

Remote work within Ontario (reasonable proximity to a Swish branch required). 

Access to hundreds of perks from the Home, Wellness, Travel, Fashion, and other industries.

Unlimited training and development with an industry-leading brand.

Excellent company-paid benefits, including:

Extended Health & Dental Care 

Company contributions to your Registered Retirement Savings Plan

Employee Assistance Program

Role Information:
This is a newly created role that evolved from an existing vacancy.

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