Director of Sales Operations

Company Name:
Merrithew International

Job Title:
Director of Sales Operations & Planning

Reports to:
Chief Revenue Officer

Category:
Full time – Permanent

Position Location:
Scarborough Ontario, Tapscott Office

Opportunity:
This is a new role in the organization

Compensation:
$100, $110,000.00 plus bonus

About Merrithew
Merrithew is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES, ZENGA, Total Barre, Halo Training, Merrithew Fascial Movement and CORE Athletic Conditioning & Performance Training— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

Our Core Values
These are the values that guide our daily actions, decisions, and how we work with one another and our customers:

• Community – Culture of belonging, encourage connections and engagement
• Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
• Boldness – Act with courage, change the norm, never settle for "just ok"
• Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
• Accountability – Act like owners, own the results
• Innovation – Delivering the best, highest-quality products, programs and services

Position Overview
At Merrithew, we are committed to inspiring people worldwide to lead healthier lives through mindful movement. The Director of Sales Operations & Planning plays a pivotal role in advancing that mission by designing and optimizing the commercial operating system that powers our global growth.

This role brings rigor, clarity, and innovation to how we manage inbound demand, govern our CRM, uphold pricing discipline, forecast performance, and standardize sales processes across both Merrithew and Align. The ideal candidate blends strategic insight with operational mastery, supporting our teams in delivering exceptional experiences to partners, customers, and practitioners around the world.

Key Responsibilities
Strengthen the Global Inbound Engine

• Build and manage a high-performing inbound workflow that ensures every lead is responded to promptly and routed effectively.
• Develop qualification standards and optimize handoffs to create a seamless prospect experience.
• Measure and refine conversion funnels using segmentation, scoring models, and performance insights.

Champion CRM Excellence

• Serve as the global steward of CRM processes, maintaining data quality, pipeline consistency, and system alignment across all regions.
• Define best practices for documentation, reporting, automation, and adoption—empowering teams with reliable insights and efficient workflows.
• Partner closely with Sales, Marketing, and IT to evolve and enhance the commercial tech stack.

Guide Pricing Governance & Commercial Integrity

• Maintain global pricing structures across both brands, ensuring consistency and transparency.
• Establish and manage discounting guidelines, approval frameworks, and compliance procedures.
• Work with Finance to align pricing strategies with margin requirements and growth objectives.

Deliver Insightful Forecasts & Performance Analytics

• Lead global forecasting processes, reinforcing accuracy, accountability, and foresight in revenue planning.
• Develop dashboards and performance scorecards that provide leaders with timely, actionable insights.
• Translate data into strategic recommendations that elevate decision-making across teams.

Facilitate Cross-Functional Partnership

• Collaborate with Marketing to ensure alignment on attribution, segmentation, campaign routing, and lead handoff.
• Work with Product, Finance, and Operations to maintain a cohesive and scalable commercial strategy.
• Support Sales Enablement in documenting processes, developing training, and improving adoption of best practices.

Key Performance Indicators

• Lead Conversion Speed & Rate – Reflecting responsiveness and funnel efficiency
• Forecast Accuracy – Enabling confident planning and resource allocation
• CRM Completeness & Data Integrity – Ensuring a trusted commercial foundation
• Pipeline Velocity – Tracking momentum and effectiveness of sales execution
• Pricing Compliance – Maintaining governance, consistency, and margin protection

Qualifications

• Minimum of 7 years of progressive experience in Sales Operations, Revenue Operations, Commercial Strategy, or a related field, including people leadership responsibilities.
• Bachelor's degree in Business Administration, Commerce, Economics, or a related discipline required.
• Proven track record of building and scaling commercial operating systems, including inbound lead management, CRM governance, forecasting, and performance analytics.
• Demonstrated experience designing, documenting, and standardizing processes that improve conversion rates, pipeline velocity, and overall sales effectiveness.
• Strong expertise in CRM platforms (e.g., Salesforce or equivalent), including data integrity, reporting, automation, and user adoption.
• Experience establishing and managing pricing governance frameworks, discounting controls, and approval workflows in partnership with Finance.
• Advanced analytical capabilities, with the ability to translate complex data into clear insights and strategic recommendations for senior leadership.
• Strong cross-functional collaboration skills, with experience partnering closely with Sales, Marketing, Finance, Product, Operations, and IT.
• Exceptional communication and change-management skills, with the ability to influence, align, and enable teams across regions.
• Experience operating in a global, multi-brand, or matrixed organization is an asset.

Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew's recruitment team.

Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us ""

Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds