Leader, Product Marketing – Konek

Leader, Product Marketing – Konek (Digital Wallet)
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that's not all. Whether we're leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

We're looking for a strategic and hands-on marketing leader to lead the brand plan and end-to-end marketing for a new digital wallet that's set to transform how Canadians pay and send money. In this role, you'll be responsible for developing and executing the full marketing vision – from positioning and go-to-market strategy (GTM) to brand management, customer acquisition, and lifecycle engagement/CRM. You'll collaborate with product, sales, and external partners to bring the wallet to market and scale it. This is a rare opportunity to build a brand from the ground up and shape a category-defining product.

You'll be responsible for:

• Crafting differentiated brand and product positioning, value propositions, and narratives that that resonate with both B2C and B2B audiences.
• Owning the holistic brand plan and GTM strategy that aligns with the product vision and revenue goals.
• Collaborating with cross-functional teams—including Product, Sales, Design, Communications, and Insights—to build unified GTM strategies that drive adoption across the funnel from awareness, to consideration, to acquisition, and engagement.
• Leading agency partners and internal stakeholders to develop breakthrough creative concepts.
• Directly overseeing the creation of sales enablement materials—including playbooks, sales collateral, product sheets, and training tools—to equip internal sales teams.
• Overseeing the development of a next-generation lifecycle marketing (CRM) strategy to drive customer engagement from onboarding to ongoing usage; orchestrated alongside our banking and merchant partners.
• Establishing a partner marketing strategy and execute co-marketing programs with leading financial institutions, merchants, and acquirers, and act as the key relationship owner.
• Tapping into market intelligence to stay on top of competitive trends, customer preferences, and industry shifts.
• Defining target audience segments and uncover unique storytelling opportunities based on in-depth audience and user research.
• Building and developing a high-performing product marketing team, mentoring team members to enhance their expertise in product marketing.
• Acting as an internal ambassador for the product marketing function, championing a customer-first approach and advocating for the strategic importance of product marketing across the organization.

You bring:

• 15 years of experience in product marketing, ideally within payments, financial services, or a related industry.
• Proven experience in developing and executing integrated B2B and B2C go-to-market strategies, with a track record of driving product adoption and user growth.
• A strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire.
• Data-driven approach to marketing, with experience measuring, analyzing, and reporting on campaign effectiveness.
• Experienced lifecycle marketer, experienced in building and optimizing automations within Salesforce Marketing Cloud
• Eligibility to work for Interac Corp. in Canada in a full-time capacity

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How We Work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection:
You're surrounded by talented people every day who are driven by their passion of a common goal.

Core Values:
They define us. Living them helps us be the best at what we do.

Compensation & Benefits:
Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education:
To ensure you are the best at what you do we invest in you

Please be aware of certain individuals fraudulently using Interac Corp.'s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.