Intermediate Specialist, Digital Marketing

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Job Type:

Employee

Duration in Months (for fixed-term jobs):

18

Job Family:

Digital Marketing

# of Open Positions:

1

Faculty/Service - Department:

Manager, Content Marketing

Campus:

Main Campus

Union Affiliation:

SSUO

Date Posted (YYYY/MM/DD):

2025/11/20

Applications must be received BEFORE (YYYY/MM/DD):

2025/12/01

Hours per week:

35

Salary Grade:

SSUO Grade 10

Salary Range:

$80, $102,245.00University Advancement plays a pivotal role in fostering meaningful connections between the University and its alumni, donors, and partners. Our team is dedicated to advancing the University's mission by securing philanthropic support, engaging with our vibrant alumni community, and building partnerships that drive innovation and excellence. Through strategic initiatives and collaborative efforts, we help shape the future of the University, ensuring that it continues to thrive as a leading institution of higher education and research. Together, we empower our students, faculty and researchers to make a lasting impact on the world.

Position Purpose

Plays a key role in crafting and distributing branded content that connects with target audiences, driving engagement and amplifying uOttawa's presence across digital and traditional channels. Specializes in producing relevant, persuasive and shareable content designed for a mobile-first and social media-driven environment.

In this role, your responsibilities will include:

• Producing multimedia content: Assists with content planning. Creates and edits mobile-first branded material, including videos, graphics and written content optimized for social media, web, apps and other platforms to engage diverse audiences.

• Crafting engaging multimedia stories: Creates dynamic, platform-specific content in collaboration with University stakeholders to highlight uOttawa's achievements and foster interactive, shareable experiences.

• Optimizing digital content for performance: Implements SEO best practices, enhances discoverability of multimedia assets and uses emerging tools to maximize engagement and reach across diverse digital platforms.

• Curating and adapting user-generated content: Turns community-created assets into branded material, ensuring legal compliance (copyrights, waivers) and alignment with uOttawa's quality and branding standards.

• Adapting and refining content strategies: Develops tactical content approaches tailored to specific platforms and audiences, repurposes content for varied media and uses analytics to adjust strategies for improved performance and reach. Develops content to enhance  University visibility and support the social media strategy.

• Collaborating on creative campaigns: Partners with faculties and University services to generate innovative concepts and multimedia content that align with institutional goals and key campaigns.

• Monitoring and applying digital trends: Stays updated on emerging platforms, tools and practices to integrate innovative approaches and ensure uOttawa content remains relevant and high-impact.

What you will bring:

• Undergraduate degree in communications, marketing or digital communications, or an equivalent combination of education and experience

• Four years' experience in creating branded content, primarily digital. Some experience with producing branded content for print (an asset)

• Marketing knowledge: Solid understanding of digital marketing principles, including branded content creation, audience engagement strategies and campaign planning tailored to specific platforms

• Multimedia expertise: Proven ability to produce high-quality multimedia content, including video editing, graphic design and photography, using tools such as Adobe Creative Suite (Premiere Pro, Photoshop, After Effects)

• Social media savvy: Strong knowledge of platform-specific content trends, algorithms and formats, with experience creating content optimized for social media engagement

• SEO and analytics knowledge: Experience in implementing SEO principles using Google Analytics and other digital measurement tools to track and enhance content performance

• Content adaptability: Demonstrated ability to repurpose and tailor content for multiple platforms, ensuring it meets audience needs while adhering to branding guidelines

• Audience-centric approach: Experience creating interactive and shareable content that fosters engagement, with the ability to connect with diverse target audiences

• Digital trend awareness: Strong understanding of emerging tools, technologies and trends in digital media and the ability to integrate this into content strategies

• Collaboration skills: Proven ability to work in cross-functional teams, partnering with University stakeholders, faculties and services to deliver high-impact multimedia campaigns

• Creative problem solving: A resourceful approach to overcoming challenges in content creation, with the ability to manage multiple projects in a fast-paced environment

• Proficiency in accessibility-optimized content production: Ability to create multimedia content that meets web accessibility standards and platform-specific guidelines, ensuring usability and inclusivity for all users

• Legal compliance: Familiarity with copyright, user permissions and legal considerations when curating and using community-generated content

• Bilingualism: Proficiency in both French and English, with the ability to create and adapt content in both official languages

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.

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