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Digital Marketing

3 weeks ago

Ottawa, Ontario, Canada Apption Full time

About Apption:
Apption is a dynamic data, AI, and software consulting company that partners with leading government and private organizations to deliver innovative solutions. As an Azure and Databricks partner, we are passionate about helping organizations harness the power of data to drive business value. Apption also incubates cutting-edge software and AI products through our Apption Labs investments.

Join our team and contribute to our growth while working on exciting projects in a collaborative environment.

Position Overview:
We are seeking a creative, results-driven Digital Marketing & Sales Specialist to support our marketing initiatives and sales growth. This role will focus on content creation, social media management, lead generation from marketing, and development of materials to support our sales team. If you have a passion for digital marketing, sales, and technology, this role is for you

Key Responsibilities:

Marketing

Content Creation:

  • Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.
  • Produce collateral, videos, and graphic design materials using Canva, PowerPoint, and Figma.
  • Organize and lead virtual events such as webinars and assist in hosting "The Apption Data Podcast."
  • Produce edited video content with Canva.

Social Media Management:

  • Manage a posting schedule and calendar of events.
  • Oversee Apption's social media channels, including LinkedIn.
  • Generate monthly content themes and develop engaging collateral.
  • Create and execute digital marketing campaigns across social media platforms.
  • Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, Hubspot, and other tools.

General Marketing Support:

  • Collaborate closely with the product and executive teams to align messaging with Apption's value offerings.
  • Assist with website design ideas and manage updates with the web development team.
  • Conduct internal outreach for content ideas and team updates.
  • Stay updated on industry events, trends, and partnership opportunities.
  • Conduct market research on target industries, personas, and the competitive landscape.

Sales Support

  • Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
  • Measure performance of MQL (Marketing Qualified Lead) generation.
  • Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.

Sales

  • Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
  • Maintain the CRM system (HubSpot) to ensure timely follow-ups.
  • Conduct discover calls, and schedule demo meetings with the right stakeholders on our team.
  • Assist in preparing proposals and creating quotes.
  • Attend in-person events (conferences, showcases, partner events) to generate leads and promote Apption's brand awareness.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • years of experience in marketing, sales, or a similar role.
  • Proficiency with Canva, PowerPoint, Figma, and HubSpot.
  • Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
  • Excellent communication, organizational, and project management skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong analytical skills with the ability to interpret marketing metrics.

Nice-to-Have:

  • Experience with website management and CMS platforms.
  • Familiarity with data analytics tools (Google Analytics, SEMRUSH).
  • Prior experience in the technology or consulting industry.

What We Offer:

  • Competitive salary and benefits package.
  • Flexible working environment (remote/hybrid options).
  • Professional development opportunities.
  • A collaborative, innovative, and growth-oriented team culture.
  • Regular offsite social team building activities.
  • Opportunities to work on impactful projects with industry leaders.

Apption is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.