Outside Sales Representative

About Us:

Robertson Electric Wholesale is a highly regarded Electrical Distributor in Canada. Robertson has demonstrated steady and secure growth since many years, proving to be a dominant player in the industries we serve. With numerous branches across Canada and secure business plans for further growth and expansion, Robertson is seeking talented individuals to join our dynamic Company and be part of our continued success.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

What's In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Scope of the Position

The Outside Sales Representative will be responsible for maintaining existing business and new account acquisition. The Outside Sales Rep is responsible for obtaining profitable daily sales of company products, as sold to their assigned accounts. They shall identify other opportunities within the account in order to maximize sale potential. The Outside Sales Rep is responsible for developing new accounts, promoting, selling, and securing orders from prospective customers through a relationship-based approach. They must demonstrate products and services to existing and potential customers and assist them in selecting those best suited to their needs.

Major Responsibilities

• Preform regular and scheduled calls on assigned accounts.
• Provide assistance and product support to customer in a timely manner.
• Promote Robertson Electric by ensuring each account receives product line card and other company literature made available to you.
• Stay up to date on market trends and new products to promote Robertson's Suppliers to multiple accounts in a knowledgeable manner.
• Stay attuned to performance of accounts using tools provided.
• Coordinates, lead and attend scheduled sales meetings.
• Attend manufacturers training when provided. This may be after business hours on some occasions.
• Work together with sales team to ensure projects are quoted and tracked accurately in order to meet established timelines.
• Work together with Management to set monthly targets in your territory,
• Ensure that approved sales and action plan is followed and accomplished.
• Work with the credit department in the collection of accounts receivable, and to cooperate in adhering to the company's credit policy.
• Perform special projects as requested.

Skills and Qualifications

• 2-3 years' experience working in the electrical industry
• 1-3 years' working knowledge of electrical products
• Minimum of 5 years' sales experience
• Must be results orientated and possess the ability to work independently and in a team

Benefits & Perks

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents' needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

Social Media:

Website: https://robertson-

X: Robertson Electric

Facebook: Robertson Electric

LinkedIn: Robertson Electric

Instagram: Robertson Electric

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos. 

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit 

Sonepar has been recognized as a Diversity Leader by the Financial Times' 2024 Diversity Leaders ranking and was awarded GEEIS Certification in We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it's essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit 

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.