Digital Marketing Assistant

Position: Digital Marketing Assistant

Department: Digital Marketing Reporting to: Senior Manager, Social Media and Community Building

Location: Toronto, ON (Hybrid*)

Status: Permanent, Full-Time

Position Summary

We are seeking a creative, detail-oriented, and digitally savvy Digital Marketing Assistant to support the execution of our marketing, social media, digital touchpoints, and community building efforts. Reporting directly to the Senior Manager, Social Media and Community Building, this role also provides significant support for backend e-commerce operations, content creation/management, product shipments, and coordination with PR and influencer partners.

Responsibilities

• Assist in planning, scheduling, and publishing content across social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, etc.).
• Monitor social media channels, engage with followers, and help nurture community relationships.
• Assist in creation of visual content (reels, stories, graphics to fulfill online retailer requests using Adobe programs) in collaboration with graphics team, videographer, Creative Director and Digital Marketing & Content Specialist.
• Create weekly SEO enhanced blogs
• Provide high-level backend support on Shopify, including product updates, page edits, and promotions.
• Help manage product shipments, including organizing internal orders, coordinating with fulfillment teams, and ensuring delivery timelines.
• Assist in coordinating timelines and communications with Brand/PR agency and influencers, including product gifting, launches, and campaign rollouts.
• Assist in sourcing, creating and managing content and timelines as well as working with content creators.
• Assist in email and sms marketing initiatives.
• Track social media and campaign performance metrics and contribute to regular reporting and insights.
• Maintain and update content calendars, ensuring all deadlines and brand messaging are aligned.
• Stay on top of digital trends, competitor activity, and influencer/content opportunities.
• Help organize and maintain digital asset libraries and marketing documentation.

The Ideal Candidate Will Have

• Degree or diploma in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 1–2 years of experience (including internships) in digital marketing, e-commerce, or social media.
• Working knowledge of/familiarity with all major Social platforms (Instagram, Facebook, TikTok, YouTube).
• Familiarity with Shopify and backend e-commerce processes is considered an asset.
• Familiarity with email and sms marketing platforms considered an asset.
• Working knowledge of major social media platforms and scheduling tools (e.g., Hootsuite)
• Proficiency in Photoshop or similar design/editing tools.
• Strong written and verbal communication skills.
• Detail-oriented and highly organized
• Able to work with multiple moving parts and at a fast pace.
• Team player rather than a me player with a can-do attitude and ability to take initiative.

Nice to Have's

• Exposure to influencer marketing, community management, or PR coordination.
• Basic video editing or motion design skills.
• Familiarity with analytics tools (e.g., Google Analytics, Meta Insights).
• Familiarity using project management tools (Asana, , Trello, Notion).
• Understanding of DTC brands, retail marketing, and multi-channel campaigns.
• Basic understanding of SEO/SEM.

What we will offer the successful candidate

• Participation in our Health, Dental and Vision Benefits program
• Participation in our Retirement Savings Plan and Partial Company Match
• Participation in our Company Bonus Plan
• Participation in our Tuition Reimbursement Program
• Metro Pass reimbursement for our transit commuters
• We appreciate how important flexibility is to our employees. While we work hard to meet business and customer needs, we balance that with flexibility needs
• Be part of a culture that supports professional growth and development

*Hybrid

We embrace a hybrid working environment and support our employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration, nurture our culture, and enhance our relationships and connections with one another.

Get to Know Us

When we opened the doors in 1986, it was with a pretty simple idea – to make product people loved. In those days, we had no grand plan to become the world's largest supplier of insulated products. We have been at the forefront of innovation in insulated products for outdoor enthusiasts with many "firsts" in the category, focused on making great products that are unique, practical and have integrity.

We acquired the Arctic Zone brand in 2005 which brought two very powerful innovators together. A while after that we introduced Titan by Arctic Zone, a line of high performance, feature rich, insulated products that keep the cold going longer.

Our newest innovation is the game changing Titan PRO Outdoor Gear, a line of premium, high performance, insulated products from Arctic Zone, Titan PRO represents the culmination of our years of experience designing high performance soft and hard sided coolers. This exceptional new line delivers heightened levels of performance, durability and functionality with features that enhance our consumers' experience in the great outdoors.

Almost 40 years since we launched, we have offices in Toronto, Montreal, Chicago and Shenzhen and a large team of product development, design, social media, operations and quality control and safety experts. But our focus hasn't changed. We're still inspired every day and determined to create the best, most innovative insulated products around. Visit us at

It guides all our decisions…

as we create new products,

inspire our people,

and embrace our purpose.

We thank all applicants for their interest; however, only short-listed candidates will be contacted.

We are an equal opportunity employer that values the unique skills and experiences of each of our candidates; recognizing that each prospective team member of California Innovations, Inc. contributes to our efforts in building a diverse and inclusive place to work.

Should you require any disability-related accommodation to support your participation in our recruitment process, please notify us and we will work with you to meet your accessibility needs.

Job Types: Full-time, Permanent

Pay: From $45,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care

Work Location: Hybrid remote in North York, ON M6A 2W1