Content & Communications Marketing Officer

Job Title:
Content & Communications Marketing Officer

Location:
Niagara-on-the-Lake, Ontario

Reports to:
Director of Tourism Services

Salary:
$58,000-$65,000

Position Summary:

The Content and Communications Marketing Officer is responsible for developing and delivering high-quality content across digital and print platforms, supporting both internal and external communications efforts. This role plays a key part in maintaining a consistent brand voice, engaging diverse audiences, and strengthening the organization's visibility and public presence.

Key Responsibilities:

• Develops and implements content strategies aligned with organizational goals and communications objectives.
• Creates, edits, and publishes original content for websites, newsletters, social media, email campaigns, and other communications channels.
• Manages social media accounts, including content scheduling, audience engagement, and performance tracking.
• Collaborates with Stakeholders to gather stories, updates, and content ideas that reflect the organization's mission and work.
• Ensures all content aligns with brand guidelines, maintaining consistency in voice, tone, and messaging.
• Coordinates media relations activities, including drafting press releases, media advisories, Itinerary planning and talking points.
• Tracks and analyzes communication metrics and performance indicators to assess impact and inform content planning.
• Leads community management efforts by monitoring, responding to, and engaging with followers across social platforms to build meaningful relationships and support audience growth.
• Supports public relations, marketing campaigns, and event communications as required.
• Identifies, engages, and manages relationships with social media influencers, brand ambassadors, and content collaborators to enhance brand reach and engagement.
• Oversees influencer campaigns from outreach and briefing to content review and performance reporting.

·       Creates engaging, real-time content onsite at events, tourism businesses, and community activations to capture the vibrancy and spirit of the destination.

·       This position includes four hours per week contacted to the Chamber of Commerce social media and website updates as needed.

·       Works closely with the Director of Tourism Services to develop and execute a comprehensive influencer and tourism-focused social media strategy.

·       Provides support to the Marketing Coordinator as needed, contributing to campaign execution, event promotion, and administrative marketing tasks.

·       Maintains and regularly updates the organization's digital content library, ensuring all photos, videos, graphics, and brand assets are organized, accessible, and up to date.

·       Attends meetings, industry conferences, workshops, and networking events as needed to stay informed and connected within the tourism and marketing community.

·       Additional duties as required

Qualifications:

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Minimum 2–4 years of experience in content creation, communications, or digital marketing.
• Strong writing, editing, and proofreading skills with attention to detail and grammar.
• Proficiency in digital tools such as content management systems (e.g., WordPress), email platforms (e.g., Mailchimp), and social media scheduling tools.
• Working knowledge of visual content tools (e.g., Canva, Adobe Creative Suite) and basic video editing software.
• Excellent time management and organizational skills, with the ability to handle multiple projects simultaneously.
• Familiarity with analytics tools (e.g., Google Analytics, social media insights) and basic SEO principles is considered an asset.
• Experience with influencer marketing, including negotiation, campaign coordination, and reporting, is highly desirable.
• Team-oriented mindset with flexibility to assist colleagues and support broader marketing functions when needed.
• Strong organizational skills with the ability to maintain efficient digital asset management systems.
• Willingness to represent the organization at relevant events and contribute to industry knowledge-sharing opportunities.