Content Writer

We're a healthcare platform for humans, designed for real life. Pocketpills is Canada's leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and built for people like you. Driven by our passion for innovation and customer-care, we've designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We don't believe long line ups at the doctor's office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we've changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

The Role

We are looking for a dynamic and experienced Content Writer(s) to help us in our content initiatives. These include high quality, relevant and personalized content that guides members to have better health outcomes. These also include content strategies to drive acquisition of more members. In this role, you will be responsible for creating, editing, and optimizing various content types across multiple channels to enhance brand visibility and reach. The ideal candidate will have strong writing skills, a strategic mindset, and a proven track record in content marketing. Experience in health care would be an added advantage. 

Why this role exists

Pocketpills is expanding quickly, and we need someone who can see the full picture of how content drives growth from the first click to a returning member.You'll own the words and strategy behind how people find us, understand us, and choose us. 

That means:

• Writing clear, trustworthy copy that gets people to take action - in ads, landing pages, emails, and app screens.
• Shaping our website and blog content so it answers real patient questions and brings in qualified visitors through search.
• Working with our marketing and design teams to turn insights and data into better messages.
• Collaborating with our SEO agency to make sure our website content structure and keywords match what people are actually looking for — and that our copy still sounds human.

What you'll own

Strategy & Planning

• Build a content strategy tied to funnel KPIs (traffic → trials → first fill → refills/adherence).
• Map search intent to conversion journeys; define content for core intents (transfer RX, refills, specific treatment, chronic meds, coverage, delivery).
• Run the content calendar across social, web, email/SMS, and app surfaces; align with product launches and seasonal demand.
  
  

Conversion Copy (Paid & Lifecycle)

• Write and test ad copy (Meta, Google, YouTube, Display), landing pages, email/SMS flows, and in-app/push microcopy.
• Lead message testing (hooks, offers, social proof, objection handling) with clear hypotheses; partner with design on creative variants.
• Optimize site copy & IA for clarity, trust, and action (headlines, CTAs, forms, eligibility, insurance/cost explainer, pharmacist consults).
  
  

SEO & Content Ops (with Agency)

• Turn SEO insights into high-quality briefs, outlines, and on-page structure (H1–H3s, internal links, schema).
• Collaborate with our SEO agency on keyword sets, content clusters, and technical priorities; own on-page quality and publishing standards.
  
  

Skills and qualifications

• Ability to write clear, concise, and engaging content.
• Strong attention to detail
• Ability to meet tight deadlines
• Creative and strategic-thinking skills
• Good knowledge in web-based research and SEO best practices
• Certifications in content marketing, SEO, or related areas can enhance qualifications
• Understanding social media trends and incorporating them into content strategies.

Requirements

• 3+ years of relevant content writing experience. 
• Bachelor's degree in English Literature, Communication, Marketing, Journalism or related field
• Knowledge about the Healthcare industry is preferred.
• Proven record of excellent writing demonstrated in a professional portfolio
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with web publication techniques