Senior Area Sales Manager- Air

At GE Appliances, a Haier company, we come together to make "good things, for life."  As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

GE Appliances is seeking a Senior Area Sales Manager (ASM) for Air & Water to lead regional sales efforts across British Columbia, Alberta, Manitoba, and Saskatchewan. This role is responsible for driving growth through both new and existing HVAC/R and Plumbing Wholesale Distributors. The ASM will manage the full customer experience, achieve sales budgets, and partner with third-party manufacturer representative firms to execute regional sales strategies.PositionSenior Area Sales Manager- Air & Water- Western CanadaLocationOther CanadaHow You'll Create Possibilities

Key Responsibilities:

• Sell the full portfolio of GE Appliances Air & Water products to national and regional distributors, as well as new and existing customers.

• Identify and pursue new business opportunities to expand the territory.

• Build and maintain strong relationships with mechanical contractors within the territory.

• Execute and achieve all sales and margin operating plans.

• Develop and implement customer-specific programs and marketing strategies to drive profitable sales.

• Deliver training and product presentations that communicate the GE Appliances Air & Water value proposition.

• Track sales metrics using available reporting and analysis tools and be accountable for results.

• Resolve customer issues promptly and accurately to maintain credibility.

• Manage regional Manufacturing Representatives effectively, ensuring they represent products correctly and achieve sales goals.

What You'll Bring to Our Team

Minimum Qualifications:

• Five (5) years of relevant sales experience.

• Experience in Plumbing or HVAC industry sales, vendor, or distributor environment.

• Proven ability to build long-lasting, credible relationships with customers, management, and peers.

• Strong communication, presentation, organizational, and negotiation skills.

• Ability and willingness to travel within the territory.

Preferred Qualifications:

• Bachelor's degree from an accredited university or college.

• Experience developing and implementing sales territory growth plans.

• Competitive and results-driven mindset with persistence in finding solutions to complex challenges.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to 

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