Senior Price to Win

About This Role

Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture, to IT innovators driving technological advancements, Finance leaders ensuring our growth, Communicators shining a light on our story, and Legal experts safeguarding our future —every role is essential. Our enterprise functions don't just support; they lead, playing a critical role in shaping the company's path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. You'll work on impactful projects and turn ideas into reality while enjoying growth opportunities, teamwork, and a balanced work-life.

Role & Responsibilities:

Are you looking for a work environment where you can innovate, reach greater heights and collaborate with experts from a wide range of sectors? You want to join a world class company and industry leader with projects to which you would be proud to contribute? Come share your passion with us

The role we are offering you:

We are seeking a Price to Win Analyst to join our Competitive Analysis team. This role is critical in shaping winning bids by analyzing customer expectations, competitor strategies, and market dynamics to determine the optimal price point that maximizes win probability while maintaining profitability.

Summary of Key Responsibilities:

• Develop Price to Win models to shape pricing decisions and capture strategies.
• Perform competitor profiling and cost benchmarking using historical data and market intelligence.
• Collaborate with capture managers, business development, and technical teams to align PTW with solution design and win strategy.
• Conduct customer evaluation analysis (budget, procurement behavior, price sensitivity).
• Build and validate scenario-based pricing models (parametric, Excel-based).
• Present PTW findings to management for price reviews and governance boards.
• Maintain and update PTW assessments throughout the bid lifecycle.
• Gather, analyze, and centralize competitor and market intelligence to feed PTW models and decision-making.
• Contribute to process improvements for PTW integration and support for strategic pursuits.

Our ideal candidate has :

• Degree in Business, Finance, Economics, or related field.
• 5-10 years experience in price to win methodology, pricing, costing, or competitive analysis (defense or high-tech industry preferred).
• Ability to research and analyze competitor capabilities, pricing behaviors, and win themes; proficiency in SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and translating insights into actionable strategies.
• Expertise in building parametric and scenario-based pricing models; advanced Excel modeling and validation using historical data and benchmarks.
• Understanding of customer evaluation criteria and scoring systems; ability to simulate price-to-score trade-offs to identify the win zone.
• Strong analytical and business acumen; autonomous and proactive.
• Excellent communication and presentation skills; ability to explain and defend assessments to senior stakeholders.
• Ability to multitask and work under pressure in a fast-paced, deadline-driven environment.
• Bilingual (French and English) is required.
• Advanced proficiency in Microsoft Office Suite. Data visualization tools such as Power BI is an asset.
• Capability of obtaining a Canadian Security & Controlled Goods clearance (mandatory).

CAE offers:

• an environment where your initiatives will be recognized and valued
• the opportunity to travel internationally
• the opportunity to work on a variety of projects on a multidisciplinary team
• the opportunity to represent the organization at external conventions and conferences
• the possibility to work from home occasionally
• flexible schedules
• attractive employee benefits

Position Type

Regular

CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.

Equal Opportunity Employer

CAE is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race, nationality, colour, religion, sex, gender indentity and expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by local laws.

If you don't see yourself fully reflected in every job requirement listed in the job posting, we still encourage you to reach out and apply. At CAE, everyone is welcome to contribute to our success. Applicants needing reasonable accommodations should contact their recruiter at any point in the recruitment process. If you need assistance to submit your application because of incompatible assistive technology or a disability, please contact us at

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