Digital Marketing Specialist

Job Description-

SJC stands as Canada's largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean's. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada's Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit

About the Role

We are looking for a performance-minded Digital Marketing Specialist to drive subscription and membership growth across Canada's most iconic media brands: Toronto Life , Maclean's , and Chatelaine .

This is not a traditional "rinse and repeat" marketing role. We are looking for an AI-native marketer —someone who views AI tools as essential levers to work smarter, faster, and more effectively.

Your core mission is profitable subscriber acquisition. You'll optimize mid-sized budgets across Meta and Google while acting as a one-person creative engine. You will use generative AI and automation tools to produce high volumes of thoughtful ad creative, performative landing pages, streamline reporting, and uncover insights that a human eye might miss. You will be running daily experiments to understand what hooks and value props are converting with our personas and experiment with new acquisition strategies. If you are scrappy, obsessed with efficiency, and love testing new tools, we want to meet you.

What You Will Do

1 . Performance Marketing

Scale with Science: Plan, execute, and optimize paid media campaigns across Meta and Google, managing six figure budgets that maximize conversions and LTV.

High-Velocity Testing : Move beyond A/B testing to multivariate testing at scale. You will use AI to rapidly iterate on hooks, headlines, and angles to lower CPA and boost ROAS.

Smart Reporting: Utilize AI and data tools to instantly synthesize weekly performance reports, turning raw data into actionable narratives.

2. The "Creative Engine" (Generative Ad Production)

Volume & Variation: You won't just "request" assets; you will build them. Use tools like Gemini 3, Canva, Unbounce, and your own agents to turn creative concepts into 20 unique visual and copy variations with complementary landing pages.

Rapid Iteration: Identify fatigue in ad creatives and refresh them in minutes, not days.

Brand Consistency: Ensure all AI-generated output adheres strictly to the premium visual standards of our media brands.

3. Organic Growth & Community

Social Efficiency : Manage organic social for Toronto Life Insider to build product awareness, using tools to repurpose long-form content into bite-sized social posts, captions, and threads.

Creator Marketing Operations : Streamline creator engagement, tracking and outcomes, potentially using automation tools to manage creator relationships and deliverables.

Who You Are

The Profile: You have 3+ years of hands-on paid social experience (Agency or DTC) achieving ambitious ROAS targets. You are ready to apply a "hacker" mindset to marketing.

The AI Tinkerer : You don't wait for training. You are driving results with tools like ChatGPT/Claude for strategy, for visuals, or Zapier for automation. You are excited to teach us what's new.

A "Scrappy" Learner: You don't need a roadmap. If a platform changes or a tag breaks, you Google it, find a YouTube tutorial, or ask an LLM to help you fix it.

Data-Fluent : You are comfortable in Meta Ads Manager and GA4, but you prefer using technology to dig deeper into why a number moved.

Design-Savvy : You have a strong eye for composition and typography. You know that while AI can generate the image, your taste is what makes it "on brand."

What Success Looks Like

Efficiency: You are delivering double the creative output and reporting depth of a traditional specialist without working overtime.

Performance: Paid campaigns consistently meet or exceed ROAS and CPA goals through aggressive creative testing.

Innovation: You have successfully introduced at least two new tools or workflows that saved the team time or improved results.

Growth: Month-over-month growth in subscriptions and Toronto Life Insider memberships.

Why SJC Media?

Impact : Work on brands that shape the Canadian conversation.

Autonomy: We want you to experiment. If there is a tool or workflow that makes you better, we want you to use it.

Culture: A collaborative team that respects the intersection of high-quality journalism and modern digital performance.

Benefits at SJC:

SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:

Health and Dental Benefits

• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees' children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
• A Workplace Built for Everyone:

SJC Values

• Amaze our customers: We put our customers' evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet.

Accommodations at SJC

SJC is an equal opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.