Outreach Student Recruitment and Engagement

The Outreach Student Recruitment and Engagement Coordinator reports directly to the Manager, Onshore Student Recruitment. The incumbent supports Sheridan’s overall enrolment strategy and is a significant contributor to Sheridan’s public image. The incumbent promotes Sheridan as a higher learning institution of choice for prospective students and applicants, with the purpose of competitively increasing market share, generating new opportunities, and developing strong B2B relationships for Sheridan.

Overseeing the Peel North and Hamilton territories, the incumbent is responsible for developing and implementing effective recruitment activities and account management which will be timed to leverage Marketing support and increase the effectiveness of Sheridan’s other operations such as Admissions processing. The incumbent is responsible for generating opportunities in their assigned territory, and ensuring recruitment outreach is targeted/market-specific and their activity comes in on budget.

Operating primarily in an outreach business development role, the incumbent will be primarily working in a hybrid capacity. The incumbent plays a crucial role in direct and non-direct enrolment by providing recruitment services, resources and information, at all stages of the intake process, to prospective students and their supports (i.e. parents or guardians) in the marketplace. Within the territory the incumbent will also build strong, mutually beneficial relationships with influencers from a variety of sectors, including education, public sector, community and post-secondary partners.

The incumbent will also frequently leverage CRM and data analytics tools to help inform territory progress reporting and develop innovative recruitment strategies based on regional and demographic factors. Furthermore, the incumbent is expected to collaborate with internal stakeholders (i.e. faculty) and leverage other college resources as needed to meet the goals and objectives outlined in their plans.

Note: Averaging of Hours (Appendix C of the Support Staff Collective Agreement) is applicable to this position.

**What You’ll Be Doing**
- Strategically plans, develops and executes Sheridan wide recruitment strategies for their assigned territory/account portfolio;
- Leads the partnering efforts to develop and deliver student enrollment/retention initiatives aimed at enhancing academic success, the quality of the student experience, and service to prospective students;
- Develops communication plan to contact and engage with prospect students and influencer groups to foster relationship development;
- Researches, develops and delivers recruitment programs/workshops/events, both in-person and virtual, tailored to the needs of each prospective student and influencer groups;
- Regularly reviews prospective students within their market and engage them to ensure their interest in Sheridan grows and encourages them to find the right path forward;
- Actively engage with the Salesforce CRM to manage prospect and applicant data and communications, review and optimize activity, and keep up to date records;
- Acts as a liaison for specific prospect cases or points of referral between other service areas, such as Event Services, International, Admissions, Faculty, and Student Services;
- Implements data collection practices, conducts research and analysis, and creates associated reports and proposals;
- Capture market research and perform analysis of relevant student data to deliver information (i.e. user statistics, trends, etc.) pertinent to each Academic Faculty, service area and administrative unit.
- Actively engages in external committees/working groups such as the LRSC (Liaison Recruitment Sub Committee), providing input relating to Sheridan to the committees/groups and relaying relevant information and/or escalations to the Manager, Student Recruitment.
- Performs other related duties as assigned.

**About You**

You have a **client service focus** with an aptitude to make connections, support others, provide excellent **customer service** and might identify as a **community builder**.

You are a **self-directed leader **and have a highly **collaborative** spirit which, combined with your keen **interpersonal **and **communication skills**, empowers you to build positive and collaborative relationships and create and maintain a positive organizational culture.

You have superlative **presentation** and **negotiation** skills and can clearly communicate complex information verbally and in writing across multiple levels.
- 4-year degree in Business, Marketing, or related field of study.
- 5 years progressive experience in an educational environment or a combination of educational and business environments where responsibilities included:

- Leading groups, committees, and project teams (required)
- Developing, executing and completing projects (required)
- Assessing and advising clients (required)
- Preparing and presenting to group