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Ecommerce & Marketing Coordinator
2 weeks ago
**Responsibilities**
- End to end management of the brand’s e-commerce site, social media platforms and digital media strategies
- Ensure DTC websites are constantly being optimized and maintained
- Work with the Ecomm Manager & Marketing Manager to plan promotional calendars, budgeting, budget allocation and forecasting, determining KPIs and ultimately ROI, integrating overall brand marketing/promotional activities with e-commerce; social media strategies
- Liaise and obtain PR coverage and highlight in the digital world
- Coordinate all external agencies and suppliers as it relates to all digital marketing, e-commerce, web development and social media activities
- Align all digital marketing activities with overall corporate strategies
- Gather and interpret online analytics to be used in improving user experience and increasing sales and generating leads
- Review, analyze and provide weekly/monthly reporting on KPIs, track sales; create/manage an accurate monthly demand forecasting
- Working with the social media content calendars; social campaigns; promotional activities to increase social following
- Manage/Liaise communications with the customer service team to ensure the highest level of customer satisfaction and customer response
- Focus on SEO/SEM strategies, including keyword search, competitive analysis, and content optimization to increase brand exposure and drive views of the brand across all e-commerce platforms
- Survey the competitive landscape to uncover industry trends
- Develop and implement systems and processes and/or operational improvements to enhance the efficiency and effectiveness of e-commerce and social media operations
- Plan, manage and monitor social media accounts (Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube)
- Contribute to building and executing web marketing strategy
- Create visual assets for Social Media platforms and e-commerce accounts
- Work with Ecomm Manager to create, monitor and optimize pay-per-click campaigns on client portals (Wayfair, Home Depot, Houzz etc.)
- Work with e-tailors in Canada and the USA such as Amazon, Wayfair, Home Depot
- Monitor MAP breaks, pull and analyze relevant analytics for areas of improvement
- **Requirements**:
- Relevant experience in the e-commerce and/or marketing field (2-5 years).
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Knowledge of SEO management and e-commerce;
- Knowledge of traditional and digital marketing, content marketing, public relations, and social media marketing
- Knowledge of Active Campaign or HubSpot (2 years plus)
- Knowledge of Google Analytics
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Strong analytical skills (KPI reporting, analysis of reporting and implementing strategies alongside the Marketing Manager)
- Bilingualism required, oral and written (French and English).
- Have a sense of autonomy and prioritization;
- Ability to manage several projects at the same time;
- Have a good sense of responsibility, planning and work organization;
- Analytical skills, rigor and attention to detail;
- Able to work under pressure and meet deadlines;
- Excellent communication and presentation skills
**Job Types**: Full-time, Permanent
**Salary**: $50,000.00-$55,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- RRSP match
- Work from home
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Saint-Bruno-de-Montarville, QC J3V 0B7: reliably commute or plan to relocate before starting work (required)
**Language**:
- English Fluently (required)
Work Location: Hybrid remote in Saint-Bruno-de-Montarville, QC J3V 0B7
