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Associate Shopper Marketing Manager, Costco
2 weeks ago
**Overview**
PepsiCo Canada has been recognized as one of Canada’s top 100 employers for 2021
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
At PepsiCo Canada, we are focused on delighting our consumers by delivering high-quality products and exciting brand campaigns. Our people are critical to our success and by supporting their personal growth and development and providing them with the tools they need to succeed, PepsiCo Canada is a company you’ll be proud to join
**Responsibilities**
The retail environment is continually evolving and as such customers are looking for new growth solutions to drive traffic and basket size. As such, Shopper Marketing is a key lever to driving differentiation in the marketplace for our brands and organization as well as a critical way to deliver new solutions for growth with our priority customers.
As the Associate Shopper Marketing Manager, your mandate will be to drive growth by leading PBC’s shopper marketing agenda across the Large Format portfolio of customers. More specifically, you will lead the overall strategy and development of a full year calendar of omnichannel programs, working closely with brand, portfolio, and PepsiCo Foods marketing teams to tailor national programs and lead customer specific activations.
Working closely with the cross functional channel team (key accounts, sales strategy, shopper insights, category management) you will help shape the direction for future growth leveraging demand spaces, trip missions, and technology to unlock growth in a growing omni channel environment.
- Lead the development of the Costco annual ASP calendar (including omni-channel recommendations) in partnership with Brand Marketing, Sales, PFC and the Customer.
- Lead the execution of each ASP priority working with Sales, Brand Marketing and PFC Counterpart.
- Own the relationships with the Costco KAM teams
- Own marketing budget for Costco
- Lead all ASP/programming post-games and communicate back out internally
- Develop a strategy for Retail Media Network for Canada, partnering with OMD and Customer media teams, for Costco
- Lead strategic recommendations for spending and execution of shopper marketing programs.
**Qualifications**
**Qualifications**
- Minimum Undergraduate Degree
- Excellent project management skills and Ability to manage multiple priorities without losing momentum
- Strong knowledge of PBC business, Go to Market (GTM), systems and processes an asset
- Ability to effectively collaborate, communicate and influence in a customer / sales environment
- Demonstrated leadership capability within a cross-functional environment
- Demonstrated ability to develop and cultivate relationships
- High level of professional maturity - ability to collaborate with external customer teams
- Strong analytical skills
What you can expect from us:
- Competitive compensation
- A flexible working environment that promotes a healthy work-life balance
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- A supportive team that will encourage your professional growth and development
- An opportunity to be meaningful and impactful within your work and projects
- An organization that aims to use their scale, reach and expertise to build a more sustainable world
