Marketing Manager

**Marketing Manager**

req38166

**Employment Type**: Regular

**Location**: ETOBICOKE,ON

**_Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The company operates 16 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products._**
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Lead the private label business to drive growth with our customers. The private label team must work with our senior sales team to develop their customer’s PL plans. It is important for the Marketing Manager to understand our customer’s private label long term strategy and how this strategy affects the growth of Bimbo Canada. The team in cooperation with operations needs to ensure production thresholds are met by working with cross functional teams at Bimbo Canada. By working with cross functional teams, the private label team will help drive volume in bread categories which may include a portfolio within sliced breads (white, wheat, grains) and meal occasions (hotdog/hamburger buns, tortillas, English muffins, and bagels). The private label business is exceptionally important to Canada Bread as it builds relationships with our customers and keeps our plants filled contributing to capacity efficiency. This position requires someone who is entrepreneurial, has a passion for food, the customer and consumer. This position requires someone who has exceptional relationship building skills, strong knowledge of how the Canadian grocery industry operates, strong strategic skills, problem solving skills, business analytical thinking, good communication skills and project management skills (i.e., Working closely with cross functional stakeholders). #LI-Hybrid #LI-RM1

POSITION RESPONSIBILITIES:

- Primary responsibility is to develop the annual marketing plan for private label working with our sales team and our major customers. This team will work with our customers and their RFP process taking into consideration what is good for the business as well as the consumer driving volume and profit for Bimbo Canada.
- Strategic lead for respective category for business reviews, marketing plans, and customer presentations for private label.
- Budget management and reporting (processing, tracking, reporting)
- Lead product launches including innovation/renovation explorations, packaging improvements & development of sales materials.
- Work with cross functional teams primarily production, supply chain, purchasing, sales on several projects (i.e., innovation, product renovation, packaging updates, sales presentations, and communication plan etc. (both internally and externally).
- Periodic/Monthly reporting of business performance to identify key performance drivers, opportunities, and potential threats for the brands/segments.
- Work with insights to gather and analyze relevant market data (Margin Minder, Nielsen, Numerator) to identify & action insights as required.
- Develop, recommend, and execute appropriate consumer and customer strategies/ tactics associated with new product launches (this includes packaging and customer sell story).
- Develop sound Commercial strategies and lead multidisciplinary teams that include Manufacturing, Sales, Finance, R&D, Supply Chain, and Category Management to achieve outlined objectives.
- Manage private label portfolio for profitable growth through sku rationalization & efficient SKU assortment
- This position may require some travel (less than 5%)

PREFFERED HIRING CRITERIA:

- Demonstrated ability to develop commercial initiatives and lead cross functional teams.
- Must possess excellent strategic, analytical, presentation, organizational and interpersonal skills.
- Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.
- A strong team player, with well-developed “people interaction” skill set.
- Requires the ability to adapt easily to changing market dynamics & comfortable with ambiguity.
- Ability to influence externally and internally via presentations, cross functional team meetings etc.
- Can demonstrate and show a track record of successfully commercialized new products (innovation)
- Adept with Microsoft Office and AC Nielsen.
- Contributes to a positive team culture that is based on trust, mutual respect and valuing each other/.

Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks (including but not limi