Bilingual Marketing Manager

Wage: $80,000 to $95,000 based on experience

The Marketing Manager will execute the brand strategy for the Hertz, Dollar and Thrifty Car rentals brands in Canada.

Responsibilities include but not limited to:

- Align marketing programs and promotions to the USA and evaluate opportunities to adapt, or propose alternatives for the Canadian market. Ensure compliance with Canadian marketing regulatory bodies; federal, provincial, and local laws, including but not limited to those set out by the Canadian Competition Bureau.
- Evaluate and execute local marketing initiatives such as radio tags, local listings, local advertisements.
- Develop and execute marketing plans and promotional calendars that drive ROI.
- Execute marketing offers and programs for the Canadian sales team to include both intra Canada and international destination marketing. Support sales with bilingual key account creative and execute the marketing calendar for each account.
- Produce quarterly Canadian Operations Newsletter in English and French.
- Manage French content translations for all departments including human resources, learning and development, and operations to ensure that we are compliant across the Canadian operations and that we can operate in Canada according to all language requirements, and market our brands effectively in Quebec. Ensure we are compliant with the requirements of Transport Canada, the OLFQ (Office québécois de la langue française) and to the Charter of Rights and Freedoms (section 16).
- Contribute to the development and execution of short and long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements.
- Manage annual marketing budget.
- Develop bilingual creative for the supplies and stationary program.
- Develop and execute the marketing calendar for Canadian Airline and Loyalty partnerships.
- Evaluate and execute sponsorship and advertising opportunities for promotion in Canada.
- Coordinate the French translation and maintain the glossary, for all Canadian departments to ensure we are compliant and can operate and market our brands effectively in Quebec.
- Spearhead French transcreation of marketing messages/taglines and adaption of programs and creative for the Canadian market.

**Requirements**:

- A Bachelor’s degree in Marketing or related discipline
- 7+ years related Marketing experience
- Familiar with Canadian Ad Standards
- Familiar with French language requirements
- Excellent analytical skills upon which to base decision-making
- Excellent verbal and written communication skills in English
- Ability to manage and prioritize multiple projects within scheduled timelines
- Team player able to effectively interact and work with various functional departments
- Bilingual (English and French) preferred.

**Skills**
- Ability to think strategically
- Solid analytic skills to assess information and interpret data
- Proven competence in multi-channel marketing
- Good creative thinking and the ability to problem solve
- Self-starter with solid communication skills (interpersonal, written & presentation)
- Ability to work collaboratively with cross-functional team members, outside agencies, and key stakeholders
- Attention to multi-task and oversee detail in managing projects with deadlines and budgetsFamiliar with Microsoft Word, Power point, Excel and Adobe Pro.

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.