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Paid Search Manager

2 weeks ago

Vancouver, Canada Hostaway Full time

Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry.

As we expand, security is a top priority, and we're seeking a skilled Paid Search Manager to join our team. They will be the sole individual in this area of the business and they will need to be comfortable with hands-on work as well as planning mid to long term company needs.

**About the role**

Hostaway is seeking a dynamic Paid Search Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success.

You’ll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI. Join us to make a significant contribution in a fast-growing, innovative environment

You will report to the VP of Marketing giving you direct access and accountability for high impact projects.

**What you’ll do**:

- Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
- Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
- Report performance on a weekly/monthly/quarterly cadence
- Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
- Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users
- Write ad copy that drives conversion and collaborate with design teams on effective ad creatives
- Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates
- Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies
- Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team

**Requirements**:

- 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms. The platforms we will focus on are, Google Ads, Meta, Bing, Linkedin, and TikTok
- Google Ads & Google Analytics Certified with experience in Google Tag Manager
- Expert level proficiency in reporting and analyzing full funnel metrics
- Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
- Competency in competitor research and tools like SEMrush and Ahref
- Experience in A/B testing
- Experience using relevant AI tools
- Bachelor’s degree in marketing, advertising, communications, or related field

**What we offer**:

- ** Competitive Compensation**: We offer competitive pay based on market rates in the country of the applicant.
- ** 100% Remote**: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one).
- ** Equity**: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success.
- ** Values-Driven Leadership**: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions.
- ** Professional Growth**: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.
- ** Annual Paid Leave**: The specific amounts vary by country and are aligned with country and/or contract-specific norms.
- ** Geographic Specific Benefits**: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant.
- ** Dynamic Team Culture**: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here).