Marketing Automation Specialist

As one of the world’s leading asset managers, we are solely dedicated to delivering an investment experience that helps people get more out of life. If you're looking for challenging work, hard-working colleagues, and a global employer with a social conscience, explore your potential at Invesco

**Your Role**:
The Digital Experience and Client Journeys team is looking for a Marketing/Journey Automation Specialist with expertise in mapping, configuring, automating, and optimizing journeys across multiple communication channels. This individual will help us build a Center for Expertise and deliver on our key objectives of growth, engagement, and long-term value. They will also help us turn ideas into action through delivery of user flows to help deliver on program goals and data-driven, omni-channel marketing touch-points/automations.

Why QQQ? QQQ is one of the most exciting and innovative ETF products on the market with a lot of marketing funding behind it. The team, marketing programs and digital experiences are sophisticated and on the cutting edge of the industry. If you think you have the profile to help us. We’d love to hear from you.

**You will be responsible for**:

- Configure and deploy customer user flows and automation schemas
- Ability to translate and implement business requirements in marketing automation platforms
- Work closely with fellow team members and key business collaborators to consult on journey/marketing automation and ensure the successful delivery of strategic campaigns.
- Monitor journeys and campaign operations
- Aid in bi-directional integrations across salesforce clouds and products
- Create dynamic and personalized content, forms and landing pages
- Track and analyze performance; use data to form insights and test hypotheses, with findings to produce standard methodologies for conversion
- In partnership with Insights and Analytics develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics.

**The experience you bring**:

- Fluency in marketing automation and personalization platforms such as Salesforce, Evergage, Adobe Campaign, IBM Unica, Eloqua
- Some knowledge of Adobe Experience Manager (CMS) and Adobe Target (Personalization)
- Some knowledge of Social Media platforms and integration with Marketing enablement platforms
- Good knowledge JavaScript and AMPScript to support personalization efforts
- Knowledge of Audience Management, DMP’s and/ or CDP’s a plus
- Financial Services experience a plus
- Good communication skills along with skills for documentation and scoping, defining, and managing work
- College degree in marketing, computer science, math, or engineering
- Must obtain Certifications in Salesforce Marketing Cloud

**What’s in it for you?**

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:

- Flexible time off and opportunities for a flexible work schedule
- 401(K) matching of 100% up to the first 6% with additional supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.