Marketing Manager

**About Xeist Sports**:
Xeist Sports is a premier sportswear brand specializing in high-quality custom apparel and products for athletes, teams, and sports enthusiasts. Our primary focus is delivering exceptional products and services that outpace the competition. We cater to a diverse range of sports disciplines, ensuring our products meet the demands of various athletic pursuits. At Xeist Sports, we are committed to creating an extraordinary customer experience and fostering long-lasting relationships with our clients as we build towards our mission of becoming Canada's Sports Brand.

**Xeist is growing, quickly**

Xeist is on the rise, and we want YOU to be part of the journey Are you passionate about sports and the community they create? Do you thrive in fast-paced environments and love the energy of growth?

This is a unique opportunity to help shape the future of Canada’s next big sports apparel brand. Ready to leave your mark and drive our success? Join us and be a key player in shaping the future of Xeist.

**Your Mission**:

- **Marketing Strategy Development**:

- Develop and implement comprehensive marketing strategies aligned with Xeist Sports' brand identity and marketing objectives.
- Develop and manage a content calendar to ensure consistent and engaging social media presence.
- Create, schedule, and post content across platforms, ensuring alignment with Xeist’s brand identity.
- Monitor and engage with followers, customers, and prospects, fostering an active and engaged community.
- Generate compelling copy and visuals to enhance audience interaction and brand visibility.
- **Integrated Campaign Management**:

- Oversee paid social and digital advertising, managing spend, audience targeting, and performance optimization.
- Analyze campaign performance and provide actionable insights to improve effectiveness.
- **Content Creation and Curation**:

- **Brand Advocacy**:

- Identify and collaborate with influencers, athletes, and brand ambassadors to amplify Xeist Sports' presence on social media. Nurture relationships with key stakeholders to drive brand advocacy and loyalty.
- **Website and E-Commerce Optimization**:

- Maintain and update website content to ensure accuracy and alignment with marketing campaigns.
- Own and improve website SEO, enhancing organic rankings and user experience.
- Optimize for both traditional search engines and generative AI search trends.
- Manage and contribute to the development of the KitBuilder project to enhance customization capabilities.
- Drive e-commerce performance by improving the online shopping experience, optimizing product pages, and enhancing the checkout process for higher conversion rates.
- Implement strategies to increase website traffic and customer retention.

**Your Experience**:

- Proven experience (minimum 2 years) in digital marketing and social media management, preferably within the sports or apparel industry.
- Strong understanding of social media platforms, algorithms, and trends.
- Excellent written and verbal communication skills, with a knack for storytelling.
- Ability to think creatively and strategically, with a results-driven mindset.
- Proficiency in social media analytics and reporting tools.
- Highly organized with strong project management skills
- Experience working with influencers and managing brand partnerships is a plus.
- Bachelor's degree in Marketing, Communications, or related field.

**Compensation**:

- Competitive base salary

**Benefits**:

- Benefits
- Vacation

Please send your resume to. Only those chosen for an interview will be contacted.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Beamsville, ON L3J 0Z2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 2 years (required)

Work Location: Hybrid remote in Beamsville, ON L3J 0Z2

Application deadline: 2025-05-31