Ecommerce Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

About Labatt

For more than 170 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith’s, Labatt Blue, Budweiser and Stella Artois.

Labatt employees share the dream of bringing people together for a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt’s 3,500 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.

Labatt is one of Canada’s most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We’re also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers.

The eCommerce Manager leads the execution of online marketing campaigns and maintains a strong partnership with our brand teams. This role is responsible for overseeing the end-to-end management of our ecommerce marketing calendar, from development to execution. This role works together with media planning and ecommerce customers to build the best effective and creative consumer journey to create commercial results The ecommerce manager creates the audience, creative and media journeys that create commercial results and uses data from each to optimize and refine future campaigns. This role creates the look of ecommerce creative excellence and ensures our brands are visually represented on the digital shelf in the best way.

Responsibilities:

- Develop and implement ecommerce marketing calendar of activations to achieve sales and share targets.
- Ensuring the smooth and timely planning and execution of activation calendar.
- Seamless coordination with marketing teams and their agencies to bring our brands online in the best way.
- Monitor ecommerce marketing and media performance, analyze data, and identify trends to continuously improve media efficiency and sales.
- Collaborate with regional sales teams to create and execute digital marketing campaigns, promotions, and initiatives that create sales opportunities in each region.
- Stay informed about industry trends, competitor activities, and emerging ecommerce technologies to drive innovation and competitive advantage.
- Manage and analyze ecommerce marketing budget, media mix and brand allocation with ecommerce key account manager.
- Manage relationships with external agencies, and partners to support ecommerce operations effectively.

Qualifications:

- Post secondary education
- Performance creative assets and execution of online marketing campaigns
- Deep knowledge of digital media and using media performance ad KPIs to improve media efficiency.
- Strong analytical skills with the ability to interpret data and trends, diagnose problems, and recommend effective solutions.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple stakeholders.
- Detail-oriented and organized, with strong project management skills and the ability to prioritize tasks in a fast-paced environment.
- Passion for the Beverage Alcohol industry and a strong understanding of regulatory requirements related to online alcohol sales.

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS_:_
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing r