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Marketing Manager
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_[La version française suivra]_
**Title: Marketing Manager**
**Type**: Permanent, full-time
**Reporting to**: VP, Operations and Administration
**Work location**: Hybrid (Office in Westmount, Quebec, 8-minute walk from Vendôme Metro)
Celebrating 10 years of success in transforming patient care, CandorVision (a division of CandorPharm Inc.) is at the forefront of dry eye treatment in Canada and has earned a trusted reputation with both patients and healthcare providers. We are a Canadian owned and operated company dedicated to helping healthcare professionals provide exceptional care to their patients.
**At CandorVision, your role will involve**:
- Strategic Planning: Develop and implement marketing strategies to build brand awareness, acquisition and retention of retailing partners, and patient loyalty.
- Campaign Management: Drive the creative process and lead the marketing team to execute integrated campaigns across various channels (B2B and B2B2C), including digital, social media, print, and events.
- Team Management: Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of creativity, collaboration, and excellence.
- Communication: Understand and represent the audiences, both patient and health professional personas, to ensure that initiatives and messaging are accurate and impactful.
- Industry Trends: Stay abreast of industry developments and competitive landscape to inform strategic decision-making.
- Results Monitoring: Monitor and analyze campaign performance metrics to optimize effectiveness and drive continuous improvement.
**What kind of skillset do you need to be successful in this role?**
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field. MBA or Master's degree is an asset.
- Minimum of 3 years of experience in B2B marketing, with a proven track record of success in developing and executing strategic marketing initiatives. Experience leading a marketing team is a definite asset.
- Excellent communication skills. Bilingualism English & French.
- Collaborative mindset plus a willingness to roll up your sleeves and dig into the tactical alongside the strategic.
- Ability to create high-end, visually appealing designs that reflect good taste and sophistication.
- Results oriented individual that takes ownership of responsibilities.
- Previous experience working in a small team/company is an asset
- Demonstrated ability to manage different projects simultaneously and work as part of a team while able to work independently.
- Experience with Adobe Creative Suite, including Illustrator, InDesign, Photoshop and Premiere Pro is an asset.
- Proficiency in Microsoft Office suite, including Excel, PowerPoint, and Word.
- Experience in the cosmetics, healthcare or pharmaceutical industry is a plus.
**In return, we offer**:
- Opportunity to make a significant impact and contribute to the growth and success of a dynamic pharmaceutical company.
- Stimulating work environment with diverse and challenging projects.
- Supportive and collaborative team culture, with opportunities for professional development and growth.
- Competitive salary and benefits package, including health insurance, telemedicine, paid time off and sick days.
- Convenient hybrid work model, with the flexibility to work from home and our office in Westmount.
- ___________________
**Titre: Gestionnaire de marketing**
**Type d'emploi**: Permanent, temps plein
**Rattaché(e) à**: Vice-présidente, Opérations et administration
**Lieu de travail**: Hybride
Depuis plus de 10 ans, CandorVision (une division de CandorPharm Inc.) transforme la norme de soins aux patients souffrant de sécheresse oculaire à travers le Canada. Nous sommes déterminés à soutenir les professionnels de la santé canadiens dans leur mission d'offrir des soins exceptionnels grâce à nos traitements pour la sécheresse oculaire sans agents de conservation à la fine pointe de la technologie. Nous sommes une entreprise canadienne dévouée à aider les professionnels de la santé à fournir des soins exceptionnels à leurs patients.
**Chez CandorVision, votre rôle consistera à**:
- Planification stratégique: Élaborer et mettre en œuvre des stratégies de marketing afin de faire connaître la marque, d'acquérir et de conserver des partenaires de vente au détail et de fidéliser les patients.
- Gestion des campagnes: Piloter le processus créatif et diriger l'équipe marketing pour exécuter des campagnes intégrées sur différents canaux (B2B et B2B2C), y compris le numérique, les médias sociaux, l'imprimé et les événements.
- Gestion d'équipe: Assurer le leadership, le mentorat et l'orientation de l'équipe marketing, en favorisant une culture de la créativité, de la collaboration et de l'excellence.
- Communication: Comprendre et représenter les publics, à la fois les patients et les professionnels de la santé, afin de s'assurer que les initiatives et les messages sont précis et percutants.
- Tendances du
