Marketing & Social Media Manager (Fractional- Part Time)

The _Marketing & Social Media Manager_ is responsible for developing and implementing marketing strategies, managing campaigns, and overseeing PR, social media, influencer, in-store and digital channel initiatives to foster engagement across platforms and at all stages of the consumer journey.

**Key Responsibilities**:
**Marketing Strategy**:

- Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and engagement across all channels.
- Collaborate closely with owners to align marketing efforts with business objectives
- Contribute to annual marketing planning and budget process, reviewing goals, action plan, and results on a scheduled basis with key stakeholders

**Campaign Management**:

- Create and analyze key performance metrics and Key Performance Indicators (KPIs) to track the effectiveness and make data-driven decisions to optimize performance and ROI

**Marketing Research & Analytics**:

- Develop and maintain knowledge of market needs, competition, and customers
- Stay abreast of emerging trends, technologies, and best practices, and provide strategic recommendations for innovation and improvement
- Utilize data to inform and evaluate marketing impact
- Proactively share insights and business outcomes with key stakeholders

**Content Creation**:

- Oversee additional paid, owned, and earned creative development and marketing activities for quality and brand assurance, ensuring right format, place & content
- Develop promotional material and collateral, including flyers, presentations, and in-store signage or promotions + low-impact & ad hoc organic social content

**Social Media Management**:

- Build relationships with key social media platforms and partners to stay updated on the latest innovations and best practices

**Farm Fandom**:

- Establish and implement consistent brand voice across properties, owning daily community management
- Develop and execute strategy to cultivate intense fandom and lifelong brand loyalists
- Manage adjacent external online presence and consumer correspondence, including reviews, across search and 3rd party sites, such as Google, Yelp, Reddit, YouTube, TripAdvisor, Bing, and more.

**External Relations**:

- Manage relationships with external marketing vendors, agencies, and partners, ensuring alignment with brand standards and objectives
- Professionally represent Hopcott Farms in community and industry organizations and events

**Budget Management**:

- Develop and maintain marketing budgets, forecasting expenditures, and ensuring efficient allocation of resources
- Evaluate scopes of work and negotiate pricing and value-adds as applicable

**In-Store Marketing**:

- Manage all in-store retail display, promotions, and marketing operations, ensuring brand consistency and optimal shopping experiences

**Team Leadership**:

- Lead and manage marketing team, including one Marketing Assistant, an external PR agency, and website/app vendor
- Oversee project timelines to ensure on-time deliveries
- _Other duties as needed: _while this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates

**Required Skills & Program Knowledge**:

- 3-5 years leading a marketing and/or social media function within a small or medium sized organization
- Excellent written and verbal communication skills
- Strong copywriting, grammar & editorial skills
- Advanced social media competency from postings to creative best practices and analytics
- Strong organizational and project management skills
- Business acumen with the ability to interpret and analyze data to derive actionable insights
- Attention to detail and eye for design
- Proficiency in Microsoft Office (Word, PowerPoint, Excel, Teams, Outlook) Ability to establish, monitor and achieve goals
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to take initiative and work independently, as well as part of a collaborative team
- Strong creative thinking and problem-solving abilities
- Familiarity with graphic design tools (Canva or Adobe Creative Suite) and basic HTML
- Knowledge of SEO and web analytics tools (Google Analytics)

Positive attitude and eagerness to learn

**Job Type**: Part-time

Pay: $32.00-$40.00 per hour

Expected hours: 20 per week

**Benefits**:

- Company events
- Flexible schedule
- On-site parking
- Store discount

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person