Marketing Specialist, Direct Buying and Content

Position Title:
Marketing Specialist, Direct Buying and Content Marketing (French Services)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
English, French

Language Skills:
English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2024-11-18 11:59 PM

Role

As Marketing Specialist, Direct Buying and Content Marketing, you will play a key role in analyzing opportunities, choosing partners and developing buying strategies in conjunction with the media planning team. You will help set investment targets and analyze audiences to select suitable advertising outlets. You will take part in negotiations with media partners, manage resources and co-ordinate campaigns in line with timelines and objectives. You will also optimize placements, track performance and manage financial aspects while making well-informed recommendations to maximize campaign impacts.

Responsibilities:
Planning- Analyze opportunities and choose media partners.- Help determine investment targets.- Develop media buying and content marketing strategies in conjunction with the planning and leadership teams, taking objectives and investment targets into account.- Analyze audience possibilities among the various media partners in order to recommend and choose suitable media partners and advertising outlets, achieve objectives and reach target audiences.- Evaluate opportunity costing and make recommendations.- Attend meetings with partners and present co-operation proposals in line with the leadership team’s objectives.- Assess the feasibility of creative ideas with all internal and external stakeholders.- Request proposals from traditional and digital media partners.- Review the proposals received.- Negotiate approved placements and finalize agreements.

Organizing- Bring together and manage the resources needed to execute campaigns, including parameters for monitoring and measuring actions.- Ensure co-ordination and smooth communications between partners and the production and media planning teams to deliver creative material on time in the necessary formats.- Set up processes to guarantee that campaigns are executed according to timelines.

Leading- Manage partner relationships.- Act as the contact point for sharing information with internal and external stakeholders.- Proactively inform the team and media partners about any modifications in the planning or execution of media plans (cancellations, mismatches, format changes, etc.).

Monitoring- Work with media partners to optimize placements and achieve objectives; provide feedback to improve strategies.- Assist with financial management, budget monitoring and invoice reconciliation for direct buying.- Manage contracts, purchase orders and administrative follow-up related to media agreements.- Review invoices and contracts in conjunction with in-house teams.- Consolidate buying to meet annual investment targets.- Develop performance reports to measure post-buying impacts.- Communicate results and present recommendations in co-operation with media planners.- Stay up to date on market trends and opportunities and share that knowledge with in-house teams.

Work arrangements:
This is a hybrid position with a mix of teleworking and in-office work. Arrangements will be discussed with the manager based on the department’s guidelines. This is a full-time contract position for a period of 12 months.

What you bring:
Qualifications:
- University degree in marketing, communications, business administration or a related field- At least seven (7) years’ experience managing digital campaigns, with expertise in programmatic, connected TV and mobile advertising

Skills:
- Sound knowledge of the media ecosystem and advertising products- Excellent interpersonal skills and business acumen- Ability to spot trends and see the big picture- Skill in clearly analyzing scenarios and designing innovative, competitive strategies- Creativity and ability to generate original ideas- Strategic thinker who is action
- and results-oriented- Superior analytical skills and thoroughness- Solid command of French and excellent understanding of spoken and written English

We look forward to working with someone who shares our passion for marketing excel