Content Marketing Specialist

**Content Marketing Specialist**

**What is Equisoft?** Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts. With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation.

**Why Choose Equisoft?** With 950+ employees, we are a stable organization that offers career advancement and fosters a stimulant environment. If that’s not enough, then check out these other perks below:

- Hiring Location: Canada (Montreal and/or Quebec City)
- You are welcome to work in a collaborative office space
- You are working in a collaborative hybrid workspace
- Internal job title: Content Specialist
- Full-time Permanent Role
- Benefits available day 1: Medical, Dental, Retirement Plan, Telemedicine Program, Employee Assistance Program, etc.
- Flexible hours
- Number of hours per week: 40
- Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)

**Role**: The Content Marketing Specialist will execute content strategies across B2B and B2C channels, transforming complex ideas into engaging content that resonates with diverse audiences. They will work to continually improve content distribution and performance and help enhance our video/webinar creation capabilities.

This role requires writing expertise (including the ability to structure ideas and interview SMEs) and the ability to craft tailored content to support campaigns, as well as proven experience in content optimization that drives results.

Working across several Lines of Business will require strong project management skills and experience creating social media and SEO content unique to each set of business needs.

**A Day at Equisoft**
- Contribute to fundamental B2B content creation and performance (all Lines of Business) as well as taking ownership of B2C content as the advisor content SME
- Write unique compelling long-form content across various formats (including articles, eBooks, case studies, white papers, blog posts, and marketing collateral) and repurpose it into shorter, social-friendly pieces, as well as adapt for regional markets
- Optimize distribution and performance of content
- Work with the content lead to repurpose long form pieces and develop new ones
- Develop video and webinar content (including topics, speaker recruitment and content)
- Diagnose content performance issues and implement data-driven improvements
- Create engaging social media posts for all new content assets
- Create new content HUBS and update existing HUBs to maintain ranking for keywords
- Implement SEO improvements to existing articles and write new SEO content to improve performance
- Regularly monitor content metrics and suggest ways to improve.
- Demonstrates strong collaboration skills by working effectively with cross-functional teams to ensure brand consistency and efficiency
- Collaborate with graphic designers to produce supporting visuals and infographics.
- Provide content writing support for special campaigns to build brand awareness and increase engagement.

**Requirements**:

- Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field
- Minimum 4-6 years of experience in content marketing, digital marketing, or related field (preferably in the insurance industry)
- Data-driven content optimization expertise
- Video/webinar creation & skills
- Strong project management skills with ability to manage multiple deadlines
- Familiarity with AI tools for content creation and optimization
- Strong command of SEO principles
- Proficiency in social media management and content adaptation for different LOBs
- Basic video editing capabilities
- Excellent written and verbal skills in French and English

**Nice to haves**
- Industry knowledge in financial services, insurance, or SaaS preferred
- Knowledge of Spanish

Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.